PRESS RELEASE
Arctis is celebrated, sets a new standard of simplicity and excellence in gaming audio
LONDON – 3rd April, 2017 – SteelSeries, the fastest growing major PC gaming headset brand in the US*, today proudly announced that its Arctis headsets received the prestigious “Red Dot” award. The jury reached its decision after assessing thousands of products from all over the world. SteelSeries created an outstanding design for the Arctis headset line that the expert committee for the Red Dot Award: Product Design 2017 has recognised with the internationally sought-after seal of quality.
“Our Danish heritage has never been more apparent than in the creation of the Arctis headset line – where every choice made for building a superior headset directly affected the look and feel,” said Ehtisham Rabbani, SteelSeries CEO. “Simplicity is what makes this headset truly a force to be reckoned with – the questions asked and choices made were hard but simple – find materials that impact comfort, choose shapes that improve function and stop thinking about a gaming product as a visual stereotype.”
The significance of the international design competition, Red Dot Award: Product Design, is well established internationally. For more than 60 years, an expert team has been awarding the seal of quality for good design and innovation to the outstanding designs of the year.
“The Red Dot winners are pursuing the right design strategy,” said Professor Dr. Peter Zec, founder and CEO of the Red Dot Award. “They have recognised that good design and economic success go hand in hand. The award by the critical Red Dot jury documents their high design quality and is indicative of their successful design policy.”
The Arctis 3, Arctis 5, and Arctis 7 gaming headsets are now available at SteelSeries for £89.99, £109.99, and £159.99, respectively. Arctis headband accessories are available now exclusively at https://steelseries.com/arctis for £11.99.
For more details about the Arctis headset line and accessories, or SteelSeries’ entire selection of gaming peripherals, visit https://steelseries.com.
About the Red Dot Design Award
In order to appraise the diversity in the field of design in a professional manner, the Red Dot Design Award breaks down into the three disciplines of Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. The Red Dot Award is organised by Design Zentrum Nordrhein Westfalen and is one of the world’s largest design competitions. In 1955, a jury convened for the first time to assess the best designs of the day. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Ever since, the sought-after Red Dot award has been the revered international seal of outstanding design quality. More information is available at http://www.red-dot.org.
About SteelSeries
SteelSeries is a leader in gaming peripherals focused on quality, innovation and functionality, and the fastest growing major PC gaming headset brand in the US.* Founded in 2001, SteelSeries aims at improving performance through first-to-market innovations and technologies that helps gamers play harder, train longer, and rise to the challenge. SteelSeries supports the growth of competitive gaming tournaments and eSports with the goal of connecting gamers to each other and fostering a sense of community and purpose. SteelSeries’ team of professional and gaming enthusiasts help design and craft every single accessory, and are the driving force behind the company.
To learn more about SteelSeries’ products and eSports partnerships, visit http://SteelSeries.com or follow us on social media for the latest updates at http://facebook.com/steelseries and be a part of the conversation on Twitter @SteelSeries.
*Source: The NPD Group/Retail Tracking Service/ PC Headset-PC Microphone/Dec. 2016 vs. Dec. 2015/dollar sales/”major” is defined as any PC Headset manufacturer selling over 25K units”
