The number of web-based music stores has increased rapidly in recent years, but the latest addition - fairsharemusic.com - hopes to stand out from the crowd with the promise of "feelgood downloads".
Like most rival alternatives, fairsharemusic offers a vast library of tracks - 8.5 million and counting - with new singles priced at a standard 79p and albums starting at a competitive £5.
The difference here, however, is that for every track sold, fairsharemusic vows to donate half of its net profit to charity.
Created by Lee Cannon and Jonny Woolf, formerly of Warner Music and contributors to high-profile charity events including Live Aid and the Children’s Party at the Palace, fairsharemusic partners with eleven founding charities; including The British Red Cross, Great Ormond Street Hospital and The NSPCC.
Users of the site will see their donation amount at checkout, and will be given the choice of donating to a single charity or spreading their contribution across all eleven fairsharemusic partners.
Sounds like a good idea, but will it convince the hordes of illegal file sharers to start paying for music? Probably not.
Link: fairsharemusic.com