The Mobile World Congress is getting under way in Barcelona, and Microsoft's getting things rolling before Steve Ballmer's press conference by opening up pre-registration to its forthcoming My Phone service.
My Phone, a software service that'll store a mobile phone's data in the cloud, is a tool designed to keep information between a mobile phone and the Internet in sync.
Those who're eager to put the service to the test can now register their interest at a newly-launched beta page that's accepting registrants on a first-come first-serve basis.
Microsoft hasn't yet confirmed if My Phone will be a cross-platform service, or if it'll be constrained to its own Windows Mobile operating system.
Where exactly My Phone fits in to Microsoft's synced-ambitions remains to be seen, but we'd guess somewhere in between Windows Live Sync and Live Mesh. Expect all the details to be unveiled by Ballmer and co. later today.