The press release
Apple U.K. - Press Release
Apple Introduces the New iPod nano
World’s Most Popular Digital Music Player Features New Aluminium Design in Five Colours & 24 Hour Battery Life
LONDON—September 12, 2006—Apple® today introduced the all-new iPod® nano with a new aluminium body, an incredible 24 hours of battery life and more than twice the music capacity for the same price as the previous generation. The new iPod nano features Apple’s innovative Click Wheel and an even smaller, thinner and lighter design available in silver, pink, green, blue and black.
“iPod nano is the world’s most popular digital music player, and we’ve completely redesigned it to make it even better,” said Steve Jobs, Apple’s CEO. “The all-new iPod nano gives music fans more of what they love in their iPods—twice the storage capacity at the same price, an incredible 24 hour battery life and a gorgeous aluminium design in five brilliant colours.”
With a stunning aluminium enclosure available in five brilliant colours, there’s an iPod nano to match everyone’s individual style. The second generation iPod nano is even more compact than the original and has a brighter, more vibrant display perfect for viewing album art and up to 25,000 photos. Intuitive new features such as Search and Quick Scroll make it even easier for music fans to find exactly what they are looking for and enjoy their music on the go, and with seamless integration with iTunes® 7 and the iTunes Store (http://www.itunes.com/uk), the new iPod nano lets customers choose from over three million songs from the world’s most popular digital music store.
The new iPod nano supports gapless playback for enjoying albums the way they were intended. iPod nano also includes Apple’s patent pending Auto-Sync technology that automatically downloads a user’s digital music collection, photos or podcasts onto iPod nano and keeps it up-to-date whenever iPod nano is plugged into a Mac® or Windows computer using USB 2.0. The second generation iPod nano features up to 24 hours of battery life and completely skip-free playback.*
* Battery life and number of charge cycles vary by use and settings. See http://www.apple.com/uk/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; actual capacity varies by content. Photo capacity is based on iPod-viewable photos transferred from iTunes.
Apple is also unveiling new accessories designed for the second generation iPod nano, including lanyard headphones, an armband, a dock, and a new incredibly compact USB power adapter which at almost half the size of the previous USB power adapter is perfect for charging your iPod while travelling.
The new iPod nano features the 30-pin iPod dock connector allowing it to work effortlessly with an incredible range of third-party products, from home stereo speakers to cars featuring iPod integration. There are now more than 3,000 accessories available for the iPod. The second generation iPod nano also works seamlessly with the Nike + iPod Sport Kit, and provides support for voice recording accessories.
Pricing & Availability
The new iPod nano models are now available worldwide through the Apple Store® (http://www.apple.com/ukstore), Apple’s retail stores and Apple Authorised Resellers.
The new 2GB iPod nano model in silver is available for £99 (inc. VAT), the new 4GB models in silver, pink, green and blue are available for £129 (inc. VAT), and the new 8GB model in black is available for £169 (inc. VAT). All iPod nano models include redesigned earbud headphones providing superior comfort, fit and sound quality, and a USB 2.0 cable.
New optional accessories designed for the second generation iPod nano with the following suggested retail prices include: lanyard headphones for £25 (inc. VAT), armband for £19 (inc. VAT), iPod nano Dock for £19 (inc. VAT), and an iPod USB power adapter for £19 (inc. VAT).
iPod nano requires a Mac with a USB 2.0 port and Mac OS® X version 10.3.9 or later and iTunes 7.0 or later; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2) and iTunes 7.0 or later. Internet access is required and a broadband connection is recommended.
For information on any Apple product, or details of their nearest Apple Authorised Reseller, customers should consult Apple's U.K. web site
(http://www.apple.com/uk). Customers in the U.K. can buy direct from Apple through the Apple Store (http://www.apple.com/ukstore or 0800 039 1010).
About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.
World’s Most Popular Digital Music Player Features New Aluminium Design in Five Colours & 24 Hour Battery Life
LONDON—September 12, 2006—Apple® today introduced the all-new iPod® nano with a new aluminium body, an incredible 24 hours of battery life and more than twice the music capacity for the same price as the previous generation. The new iPod nano features Apple’s innovative Click Wheel and an even smaller, thinner and lighter design available in silver, pink, green, blue and black.
“iPod nano is the world’s most popular digital music player, and we’ve completely redesigned it to make it even better,” said Steve Jobs, Apple’s CEO. “The all-new iPod nano gives music fans more of what they love in their iPods—twice the storage capacity at the same price, an incredible 24 hour battery life and a gorgeous aluminium design in five brilliant colours.”
With a stunning aluminium enclosure available in five brilliant colours, there’s an iPod nano to match everyone’s individual style. The second generation iPod nano is even more compact than the original and has a brighter, more vibrant display perfect for viewing album art and up to 25,000 photos. Intuitive new features such as Search and Quick Scroll make it even easier for music fans to find exactly what they are looking for and enjoy their music on the go, and with seamless integration with iTunes® 7 and the iTunes Store (http://www.itunes.com/uk), the new iPod nano lets customers choose from over three million songs from the world’s most popular digital music store.
The new iPod nano supports gapless playback for enjoying albums the way they were intended. iPod nano also includes Apple’s patent pending Auto-Sync technology that automatically downloads a user’s digital music collection, photos or podcasts onto iPod nano and keeps it up-to-date whenever iPod nano is plugged into a Mac® or Windows computer using USB 2.0. The second generation iPod nano features up to 24 hours of battery life and completely skip-free playback.*
* Battery life and number of charge cycles vary by use and settings. See http://www.apple.com/uk/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; actual capacity varies by content. Photo capacity is based on iPod-viewable photos transferred from iTunes.
Apple is also unveiling new accessories designed for the second generation iPod nano, including lanyard headphones, an armband, a dock, and a new incredibly compact USB power adapter which at almost half the size of the previous USB power adapter is perfect for charging your iPod while travelling.
The new iPod nano features the 30-pin iPod dock connector allowing it to work effortlessly with an incredible range of third-party products, from home stereo speakers to cars featuring iPod integration. There are now more than 3,000 accessories available for the iPod. The second generation iPod nano also works seamlessly with the Nike + iPod Sport Kit, and provides support for voice recording accessories.
Pricing & Availability
The new iPod nano models are now available worldwide through the Apple Store® (http://www.apple.com/ukstore), Apple’s retail stores and Apple Authorised Resellers.
The new 2GB iPod nano model in silver is available for £99 (inc. VAT), the new 4GB models in silver, pink, green and blue are available for £129 (inc. VAT), and the new 8GB model in black is available for £169 (inc. VAT). All iPod nano models include redesigned earbud headphones providing superior comfort, fit and sound quality, and a USB 2.0 cable.
New optional accessories designed for the second generation iPod nano with the following suggested retail prices include: lanyard headphones for £25 (inc. VAT), armband for £19 (inc. VAT), iPod nano Dock for £19 (inc. VAT), and an iPod USB power adapter for £19 (inc. VAT).
iPod nano requires a Mac with a USB 2.0 port and Mac OS® X version 10.3.9 or later and iTunes 7.0 or later; or a Windows PC with a USB 2.0 port and Windows 2000 (Service Pack 4), Windows XP Home or Professional (Service Pack 2) and iTunes 7.0 or later. Internet access is required and a broadband connection is recommended.
For information on any Apple product, or details of their nearest Apple Authorised Reseller, customers should consult Apple's U.K. web site
(http://www.apple.com/uk). Customers in the U.K. can buy direct from Apple through the Apple Store (http://www.apple.com/ukstore or 0800 039 1010).
About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.
