Samsung unveils next generation smartphones at the core of its connected Galaxy experience

PRESS RELEASE

The Samsung Galaxy S7 and Galaxy S7 edge couple sleek design with powerful performance including advanced camera features, water resistance and external memory

LONDON, UK – February 22, 2016 – Samsung Electronics Co. Ltd today announced the newest additions to the Galaxy family of products, the Samsung Galaxy S7 and Galaxy S7 edge. Created for today's consumer lifestyle, Galaxy S7 and Galaxy S7 edge lead the industry with a refined design, more advanced camera, streamlined software functionality and unparalleled connectivity to a galaxy of products, services, and experiences.

“We believe in a world that is brighter, sharper, more convenient, and more fun. We strive to deliver on that vision with the Galaxy S7 and Galaxy S7 edge by marrying elegant design with functionality and providing a seamless mobile experience,” said DJ Koh, President of MobileCommunications Business, Samsung Electronics. “We empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible.”

ADVANCED CAMERA: HIGH QUALITY IMAGES NO MATTER WHEN OR WHERE PICTURES ARE TAKEN 

Galaxy S7 and Galaxy S7 edge introduce the first Dual Pixel camera on a smartphone, delivering brighter and sharper images, even in low light. Thanks to the revolutionary Dual Pixel technology, brighter lens with wider aperture, and bigger pixel, the camera has a faster shutter speed and a more accurate autofocus even in low-light conditions. Motion Panorama, a new camera mode, brings movement to traditional panoramic photos, giving people a completely immersive visual experience.                                               

REFINED DESIGN AND FUNCTION

The 5.1-inch Galaxy S7 and 5.5-inch Galaxy S7 edge are constructed with 3D glass and metal – all in a sleek design with durability and ergonomic curves for a comfortable grip. From work to play, the device’s new Always-On Display, gives users a simplified, zero touch experience where they don’t need to worry about missing a call or important notification.

Without compromising design, Galaxy S7 and Galaxy S7 edge both have increased utility with IP68 water and dust resistance. Edge UX, the advanced edge experience available on Galaxy S7 edge, increases efficiency by creating easy shortcuts to users’ most loved functions such as email, selfie mode, panorama mode or third party applications.

ENHANCED PERFORMANCE: FROM CHARGING TO GAMING

Galaxy S7 and Galaxy S7 edge deliver fast wired and wireless charging technology. Additionally, the hybrid SIM card tray allows users to insert a microSD card for up to 200GB of additional storage. 

Samsung also made significant hardware and software updates to optimise gaming performance on Galaxy S7 and Galaxy S7 edge. The powerful processer and bigger battery capacity ensure longer playing time, and the internal cooling system keeps the device from overheating. Game Launcher, a new add-on for gamers, allows users to manage battery consumption and minimise notifications. Additionally, people can record their gaming experience or share their screen to play with others. Paired with Galaxy S7 and Galaxy S7 edge, Vulkan API gives gamers the ability to play high-performance graphic games with lower battery consumption.

THE GALAXY EXPERIENCE

Samsung continues to push the boundaries of hardware, software and services to create devices that are designed to help consumers connect, share, organise and get more out of life. The company is redefining what is possible, beyond the limits of today’s technology, by introducing a series of seamless mobile experiences. 

Whether it’s the seamless connection between Galaxy S7 and Galaxy S7 edge and the new Gear S2 Classic to monitor fitness, or connecting with Gear VR to “travel” the world – Samsung redefines what’s possible for the mobile experience and beyond.

Beyond the phone, Galaxy S7 and Galaxy S7 edge users can also get the best mobile payment service with Samsung Pay; it’s secure, easy-to-use and accepted almost anywhere. Protected by Samsung KNOX, fingerprint scanning and advanced tokenization, Samsung Pay works with NFC (Near Field Communication), MST (Magnetic Secure Transmission) and Barcode technology, making mobile payments available to more merchants and consumers than ever before. The UK will be among several markets to launch Samsung Pay in 2016 and updates on availability will be provided in due course.

The Galaxy S7 and Galaxy S7 edge will go on sale in the UK on 11^th March and customers can pre order from tomorrow (22^nd February). Customers who pre order before 5^th March will also be rewarded with a special early delivery on 8^th March so they can experience the new S7 devices before anybody else. Pre-order customers will also receive a brand new Samsung Gear VR headset bringing a whole new dimension to their Galaxy S7 experience.  

For more product information, please visit www.samsung.com/uk/galaxy-s7 

GALAXY S7 AND GALAXY S7 EDGE PRODUCT SPECIFICATIONS

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com.