PRESS RELEASE
Case-Mate, available exclusively through Frequency Telecom in Europe, makes its debut in Selfridges from July
London, UK, 30 July 2013 - Frequency Telecom, a global mobile accessory distributor, is excited to announce that Selfridges, an iconic chain of high-end department stores in the UK, is introducing Case-Mate iPhone 5 and Samsung Galaxy S4 cases in-store. Stocked cases will come from the brand's beautiful and bespoke Premium and Vaja collections and will be available from the 30th July.
The Premium and Vaja collections sit perfectly with the other fashion accessories that Selfridges is selling. Each accessory has been individually crafted using some of the world's most sophisticated materials, sourced specifically for their unique and superior accents, patterns, colours or textures.
Case-Mate's exceptional attention to detail and luxurious and fashion-forward style, really does offer fashion retailers something above and beyond that of other cases on the market at the moment.
Gareth Limpenny, managing director of Frequency Telecom comments: "Smartphones are becoming more durable - whether it's the near invincible screen made from Gorilla Glass or a fully sealed design making the device waterproof. Case-Mate is reacting to this and designing stylish cases that offer not just protection but that also allow users to express their individuality and personal style through their device.
"Retailers like Selfridges have recognised this, and understand that a smartphone is ‘worn' just as often as a designer handbag, and should therefore also be dressed in the latest fashion. The Premium and Vaja ranges from Case-Mate are a fashionable solution, providing for this emerging trend."
Case-Mate is providing Selfridges with a bespoke POS unit for the flagship Oxford Street store, which will be positioned in the technology concession - Tekzone. The ranges will also be available to buy in several other regional branches across the country.
The Premium Collection
Crafted using some of the world's most unique and stunning materials, cases in the Premium range have been individually selected for their distinctive and superior accents, forms, colours and grains. This trend-setting range of cases includes accessories made from genuine Hawaiian mother of pearl, rare gemstones from Arizona and sustainably sourced, premium, exotic hardwoods from Southeast Asia and America. Other premium cases are crafted from carbon fibre, acetate, genuine leather and aluminium.
The Vaja Collection
The new Vaja leather cases are made from Argentina's finest full-grain cowhide, selected for its quality, strength, character and grain. The natural finish premium leather makes each case unique due to its markings. Not only made from luxurious materials, these fashionable cases also feature fresh innovative designs, offering distinctly styled protection and functionality.
Pricing and availability
Premium and Vaja cases will be available from Selfridges stores from the 29th July, with prices ranging from £30-£125 for the Premium collection, and prices starting from £65 for the Vaja collection.
Retailers can order the Premium and Vaja collections from Frequency Telecom now.
About Frequency Telecom
Frequency Telecom is a global mobile accessory distributor, supplying 50 countries worldwide with a full range of accessory solutions for all leading smartphones and devices, including cases and headphones. Established in 2002 Frequency Telecom has achieved year on year growth and employs over 60 people, across the UK, Germany and Russia.
Frequency distributes a wide range of brands including Case-Mate, Vaja, Olo, JAYS, thinksoundTM, Music Angel Friendz, blackboxTM, Degauss Labs, Griffin, Motorola, HTC, Nextivity, Merkury, Juice, TDK, Native Union, IGrip and Motorheadphones.
For further information about Frequency Telecom and its vendors, please visit www.frequencytelecom.com
Connect with Frequency on Linkedin and follow them on Twitter @FrequencyTel.
About Case-Mate
Case-Mate is the leader in design of fashion-forward accessories for mobile technology and tablets. Since 2006, the company has helped consumers express their individual style with products that protect, adorn and enhance their mobile devices. Working with top designers from around the world and using cutting-edge materials, Case-Mate's team of technology and design aficionados has created an extensive repertoire of mobile and tablet cases right for any style and every occasion.
For more information about Case-Mate, visit: www.case-mate.co.uk.
