PRESS RELEASE
Huawei Ascend W1 launches in electric blue and electric pink exclusively with O2 UK for £119 on prepay
London, UK, February 26, 2013: Huawei, a leading global information and communications technology (ICT) solutions provider, is announcing today that its powerful entry-level Windows Phone smartphone, the Ascend W1, will be on sale exclusively with Telefónica O2 UK from March 7.
The Huawei Ascend W1 will be available in store and online for £119.99 on prepay and for free on contracts from £13.50 per month. It will be available in ‘Electric Blue' from March 7 and in ‘Electric Pink' also from March 18. The Ascend W1 will be supported by a significant ATL marketing campaign across UK media.
The Ascend W1 is designed for hectic modern lives; for users to make the most of their precious time by giving order and access simultaneously to their social and business worlds. It combines latest smartphone hardware and functionality with the innovative Windows Phone 8 operating system to enable quick and easy access to people, information and entertainment.
The Windows Phone 8 start-screen lets you customise and pin Live Tiles with topics of personal interest, providing real-time updates that are uniquely yours. Additionally, a dynamic lock screen allows you to select the photos or updates most important to you and have them ready at a glance, even when the phone is locked.
The Ascend W1 brings this powerful experience to a broader audience, and underpins it with great hardware. Itsbright 4-inch IPS LCD 480 x 800 touchscreen has a low reflective IPS LCD display with full lamination technology, providing brilliant visibility under different lighting conditions. Its 1.2GHz dual-core Qualcomm processor and Adreno 305 GPU combine as a powerful engine for immersive video streaming and game-play.
In addition, the Ascend W1's 1950mAh battery provides the longest standby time of smartphones in its class. It also features a 5 megapixel autofocus camera with LED flash, and includes 4GB on-board memory, expandable to 32GB with a micro SD card.
The Ascend W1 is a smart and stylish alternative for consumers looking for great technology at the right price.
About Huawei Device:
Huawei Device believes that everyone can be the centre of information and that the world would be a better place if access and information barriers were knocked down. Its strong suite of mobile phones, mobile broadband devices and home devices is testimony to Huawei Device's focus on customers and its commitment to providing user-friendly mobile internet experiences through ongoing innovation. Based on more than two decades of success in the information and communications industry, and with its own channel expertise, operational capabilities and global partner resources, Huawei Device is transforming from a company that sells millions of devices in single transactions to large businesses to a "Business-to-Customer" (B2C) brand that also sells individual devices directly to millions of people. As at the end of 2011, Huawei Device serves more than 500 operators all over the world.
For more information, visit Huawei Device online: www.huaweidevice.co.uk
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