PRESS RELEASE
With the longest standby time in its class, the HUAWEI Ascend W1 offers consumers a smarter alternative at the right price
Las Vegas, U.S.A., January 8, 2012: Huawei, a leading global information and communications technology (ICT) solutions provider, unveiled its first Windows Phone 8 smartphone, HUAWEI Ascend W1, at the 2013 Consumer Electronics Show (CES) today. The Ascend W1 is 10.15 mm thin and features a 4-inch IPS LCD 480 x 800 touchscreen with OGS Technology, powered by the high-end Qualcomm SnapdragonTM S4 MSM8230 dual-core 1.2 GHz processor and Adreno 305 GPU. With a 1950 mAh battery, the Ascend W1 has 470 hours[i] of standby time, the longest among all smartphones in its class. It features a visually iconic design inspired by a tropical island and comes in an array of bold colours including blue, red, black and white. The Ascend W1 is a smart and stylish alternative for consumers looking for great technology at a price that is right.
The HUAWEI Ascend W1 has a low reflective IPS LCD display with full lamination technology, which provides brilliant visibility under any lighting condition. The Windows Phone 8 Start screen lets you customize and pin Live Tiles with topics of personal interest, providing real-time updates that are uniquely yours. Additionally, a dynamic lock screen allows you to select the photos or updates most important to you and have them ready at a glance, even when the phone is locked.
"Inspired and powered by people, the Ascend W1 is a combination of Huawei's user-centric design philosophy and Windows Phone 8 software, bringing consumers a truly compelling alternative" said Richard Yu, CEO, Huawei Consumer Business Group. "The addition of the Ascend W1 to our smartphone portfolio gives consumers access to an even wider range of Huawei smartphones. At a price that makes sense to consumers, Ascend W1 underscores our commitment to put smartphones within reach of every consumer, no matter who you are or what you want from your phone."
"We are excited to be working with Huawei to further expand our device portfolio to new locations and price points, allowing more people to experience Windows Phone 8 while enjoying the Ascend W1's unique features," said Terry Myerson, Corporate Vice President of the Windows Phone Division.
The HUAWEI Ascend W1 will be available in China and Russia from January 2013, with Western Europe, Middle East, USA and other selected countries to follow.
About Huawei Device
Huawei Device believes that everyone can be the Centre of information and that the world would be a better place if access and information barriers were knocked down. Its strong suite of mobile phones, mobile broadband devices and home devices is testimony to Huawei Device's focus on customers and its commitment to providing user-friendly mobile internet experiences through ongoing innovation. Based on more than two decades of success in the information and communications industry, and with our own channel expertise, operational capabilities and globalpartner resources, Huawei Device is transforming from a company that sells millions of devices in single transactions to large businesses, to a "Business-to-Customer" (B2C) brand that also sells individual devices directly to millions of people. As at the end of 2012, Huawei Device serves more than 500 operators all over the world. For more information, visit Huawei Device online: www.huaweidevice.com.
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[i] Based on laboratory testing results.
