PRESS RELEASE
Accessories immediately available online, hit retail shelves soon
Aylesbury - November 15, 2012 - Kensington, the worldwide leader in delivering smart. safe. simple.TM accessories, introduces a funky new line of cases for iPhone 5, iPad mini and Samsung Galaxy S III models. Inspired by the upcoming fashion trends for men's and women's accessories, Kensington has teamed up with Californian designer Sasha Vermel to develop a completely new line of fashion cases that reflect smartphone and tablet users' sense of style and flair.
Kensington has combined everyday toughness with a brand new range of cases that are stylish enough to give a smartphone or tablet user that individual touch of additional class. Working together with designer Sasha represents a new high-point for Kensington, says Stephen Hoare, European Marketing Director at Kensington: "Based on our 30-year history of delivering high quality, affordable accessories, the new Kensington Fashion series is our boldest, most stylish ever range, with a choice of designs that are bound to appeal to smartphone and tablet buyers of all ages."
Designer Sasha Vermel says: "Smartphone and tablets need a cover to keep them from getting scratched in everyday use. We've come up with a range of covers that extend the fashion statement that users are making with their choice of phone or tablet, offering a stunning choice of cases to match individual style. With six different personas and a choice of texture and style for each, there's definitely one for everyone. There's no need to compromise and hide your phone away in a cheap and nasty plastic shell when you can flaunt your fashion with a Kensington case."
Ensuring a wide appeal for the New Kensington Fashion series, the company is introducing six personas representing six different styles - Industrial, Varsity, Americano, Sophisticate, Cheeky and Downtown. This means smartphone and tablet users can find their style and boost it with fashionable accessories.
Individual lines within the series each tell their own story:
- Industrial - Architectural lines and subtle cues expressed in a polished and modern style.
- Varsity - As sharp and simple as a polo shirt combined with your favorite pair of trousers.
- Americano - Authentic American as conveyed by wood and leather, with plenty of character.
- Sophisticate - The epitome of classic fashion, with a look that is upscale but never uptight.
- Cheeky - A rainbow of colour. Full of energy expression of optimism.
- Downtown - Metallic finishes, deep colour and the grit of rock 'n' roll.
Kensington also gave the cases different shapes:
- The Portafolio DuoTM Wallet: Protects the screen and all sides of the smartphone. The case ensures complete access to all ports, controls, touchscreen, and the camera. It also has plenty of space for ID, credit cards, cash and more. The built-in stand holds your smartphone in both portrait and landscape modes. Available for iPhone 5 and Samsung Galaxy S III
- VestoTM Leather Texture Case: Wraps a smartphone in stylish textured leather. The case ensures access to all ports, controls, and the touchscreen. A cut out allows access to the phone's rear facing camera. Available for iPhone 5 and Samsung Galaxy S III.
- Portafolio TM Flip Wallet: This provides access to all controls, touchscreen, ports and the camera and has built-in slots for ID and credit cards. A cut out allows access to phone's rear facing camera and the magnetic flip closure keeps everything secure. Available for the iPhone 5.
- Protective Cover and Stand for iPad mini. This two-position stand enables more comfortable viewing or faster typing. The thin, slim case is shaped to provide all-round protection for all edges of the new iPad Mini. Full access to all camera functions is guaranteed. Protects the iPad Mini from bumps and scratches.
