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motorola | new razr: reinvention of an icon

Tags: Motorola (NYSE:MSI)

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PRESS RELEASE

For immediate release, 14th November 2019: Motorola unveils an evolution of the iconic flippable cell phone that marked a generation: RAZR, a fashion icon that defined a part of pop culture. The new motorola razrTM is  the first-ever clamshell-style flexible display smartphone that, impossibly, folds completely, bringing an instantly familiar yet totally unique, mobile consumer experience. The new razr will be available in the UK to consumers via an exclusive partnership with EE.

Motorola set out to understand how flexible screens could improve the way people use their smartphones. So, Motorola developed and tested over 20 different prototypes during initial consumer research phases. As it turns out, the clamshell design we all know and love was the perfect solution. It addresses a real consumers pain point, portability, without compromising the big screen experience consumers highly value.

Motorola razr brings style and craftsmanship to smartphones in a new way. Constructed utilising premium stainless steel and 3D Gorilla Glass, the outer shell is protective yet premium in-hand. Like the original RAZR, the new motorola razr is slim and sleek, avoiding stark contrast in colours and materials so as to not detract from the seamless design. 

During the development of razr, when the limitations of available technology stood in the way, Motorola created its own path. It architected an industry first, patent-protected zero-gap hinge that allows both sides of the customised polymer flexible display system to remain perfectly flush when closed and protects the display from debris and dust; it re-engineered antenna’s to fit in a space twice as small as today’s smartphones; and coated the device to offer water resistance and  splash-proof protection 1. With this breakthrough engineering approach and design it is ushering in the next stage of mobility.

As smartphones get bigger and bigger, razr’s going compact. When you need a more immersive experience, the 6.2-inch Flex View display with 21:9 aspect ratio offers the functionality you’re used to. When it’s time to go, simply flip razr shut and enjoy its sleek, portable design that makes it the perfect size to slip in your pocket.

On razr’s external  2.7-inch interactive Quick View display, you can interact with important information on the go, making it easy to stay connected while remaining present in the moment. You can make calls, reply to messages, pay with a tap, control your music, take stunning selfies, use Google assistant and access customised settings, like turning on or off Bluetooth, Wi-Fi, your Hotspot and more,  all without ever opening your phone. 

Enjoy a totally new and unique smartphone experience that you simply can’t get anywhere else. The iconic brand, breakthrough technology and stylish design make razr the upgraded smartphone experience you need. Motorola razr is the smartphone that finally brings back that satisfying feeling of hanging up your phone by flipping it closed once again. 

EE is the UK’s biggest and fastest 4G network providing superfast speeds in more places than any other – so it is the perfect match for the new razr. EE’s award-winning network offers advanced network functionality which will help razr customers make the most from their smartphone, including features such as WiFi Calling and 4G Calling as well as eSIM support. EE also offers Smart Plans that provide customers with a wide array of Swappable benefits such as Amazon Prime Video, BT Sport and the Roam Further Pass as well as Service Packs which include an annual device and account MOT.

Sharon Meadows, Director of Devices, Partnerships & Business Development, at EE “As the UK’s number one network, we always look to provide customers with the latest technology and experiences – whether that’s the fastest speeds, or ground-breaking smartphones. By partnering with Motorola on the new razr, our customers will get exclusive access to what already promises to be an iconic new smartphone. Only on EE will customers get the most out of the new razr with the UK’s best network, best in class unlimited plans and great swappable benefits.”

Ready to enjoy the best flexible smartphone? Learn more about razr’s other features on motorola.com.  Customers wanting to pre-order the razr on EE can register their interest at https://ee.co.uk/motorola-razr where pricing and availability will be announced in due course.

1 Water-repellent design creates a barrier to help protect against moderate exposure to water such as accidental spills, splashes or light rain. Not designed to be submersed in water, or exposed to pressurized water, or other liquids; may diminish over time. Not waterproof.

2RAZR® is a registered trademark of Razor USA LLC; RAZR and RAZR-formatives are used with permission of Razor USA LLC.