PRESS RELEASE
London UK – August 20, 2018 – Huawei Consumer Business Group (CBG) today received an award from the European Image and Sound Association (EISA), a group comprising 55 of the world’s most respected consumer electronics magazines. The HUAWEI P20 Pro was named “EISA Best Smartphone 2018-2019” by the association in recognition of Huawei’s commitment to quality, design and performance, as well as the company’s long track record of introducing stylish, powerful and winning devices. This is the sixth consecutive year that Huawei has been recognized by the EISA.
“For us the most important reward is creating products that let consumers enjoy and have fun with smartphone photography. The HUAWEI P20 Pro provides a wealth of photography features to help capture and share the moments that mean the most to our users,” said Li Changzhu, Vice President of Handset Business for Huawei Consumer Business Group.
EISA selected the HUAWEI P20 Pro as the best smartphone of the year for being “the most advanced, innovative and technically superior smartphone ever,” as well as “the perfect companion for mobile users, [and] also a trendsetter in the mobile photography field.”[1]
The revolutionary Leica Triple Camera on HUAWEI P20 Pro boasts the highest total pixel count among all smartphone cameras on the market today. In addition, it supports 3x optical zoom and 5x hybrid zoom, plus innovative features including HUAWEI AIS (AI image stabilization).
The sleek design of the HUAWEI P20 Pro features barely-there bezels and all-new gradient colours. Thanks to the world’s first AI-powered chipset, the phone delivers a fast and smooth user experience. The premier camera features allow for a superb low-light photography experience, making it one of the few devices capable of shooting long-exposure photos clearly without a tripod, owing to Huawei’s proprietary AIS technology. In addition, the 4,000mAh battery puts the HUAWEI P20 Pro among the smartphones with the largest battery capacities. Taken together, the HUAWEI P20 Pro represents “a winning combination of great hardware, optics and craftsmanship,” noted EISA.
EISA members include expert media across the full spectrum of consumer electronics from 27 countries, and each member contributes to one or more of EISA’s six Expert Groups—namely photography, mobile devices, Hi-Fi, home theatre audio, home theatre display & video, and in-car electronics. Every year, EISA members nominate a list of products that they consider the standout performers in each of these Expert Groups. Nominations are then presented at EISA’s AGM, where members conduct an in-depth deliberation before voting for the winner of each category.
The award will be formally presented to Huawei during IFA at the EISA Awards Ceremony on August 31 in Berlin.
The full official EISA award citation is as follows:
“With its dazzling glass finish, impressive 6.1in, 1080x2240px resolution AMOLED screen, 18:9 ratio, dependable 4000mAh battery equipped with Super Charge functionality and – last but not least – amazing triple camera system on its back, co-produced by Leica, the Huawei P20 Pro is the most advanced, innovative and technically superior smartphone ever. The perfect companion for mobile users, it is also a trendsetter in the mobile photography field due to the stunning photos and videos it produces. The core imaging technology includes a primary 40-megapixel F/1.8 colour sensor, combined with two secondary sensors – a black and white 20-megapixel F/1.8 and 8-megapixel ultra-zoom F/2.4 for colour. It’s a winning combination of great hardware, optics and craftsmanship.”
Previously, EISA named HUAWEI P10 “EISA Smartphone Camera 2017-2018,” HUAWEI Watch 2 “EISA Wearable Device 2017-2018” and HUAWEI P9 “European Consumer Smartphone 2016-2017.”
About Huawei Consumer BG
Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. Huawei’s global network is built on almost 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
About European Image and Sound Association
The European Imaging and Sound Association is a collaboration between, currently, 55 of the most respected international specialist CE magazines. These periodicals and websites deliver regular and independent technical reviews on new products, and embrace the full sphere of consumer electronics. Member magazines now extend beyond Europe to over 25 countries, including the USA and Australia, and contribute their experience to one or more of EISA’s six Expert Groups in the fields of Photography, Mobile Devices, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video and In-Car Electronics.
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[1] The full EISA award citation may be found above.
