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Flagship Smartphone Honor 10 Sells Out on Launch Day

Tags: Huawei

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LONDON, May 16, 2018 – Honor launched the Honor 10, its flagship smartphone for 2018, yesterday in London.

Following the launch, which saw Honor reveal two major ground-breaking and industry-leading smartphone technologies, including advanced AI technology and the new Honor 10 CMF[1] design, the Honor 10 device saw unprecedented sales performance in markets across Europe.

The Honor 10 went on sale at 4pm yesterday across Europe and sold out in just six hours on in Spain. The Honor 10 Phantom Blue sold out on day one in France on the hihonor site. 

The reaction to the AI camera technology, unique design and high-end specifications at unrivalled value meant Honor 10 sales soared on launch day. 

Over 80,000 Honor social media subscribers also took advantage of the smartphone’s day one offer of a €30 coupon that meant they could snap up the Honor 10 from just €369.90. 

George Zhao, President of Honor who launched the Honor 10 in London, said ‘we’re delighted at fans’ reaction to our new flagship device. We are always listening to our fans and we co-created the Honor 10 taking on board their feedback. We knew they would love the unique design, AI photography features and unrivalled value.’

The London launch brought to life the concept of “Beauty in AI” and revealed two major ground-breaking and industry-leading smartphone technologies to consumers. The first is the advanced AI 2.0 technology, applied chiefly to the smartphone’s dual camera. Second is the Honor 10 CMF[2] design, a 3D glass back with a stunning nano-scale optical coating composed of 15 layers of shimmering ‘phantom’ colour.

The Honor 10 is still available for £399.99 from, Three UK Stores and online, Carphone Warehouse, Argos, Amazon, and AO. 

Key Features of the Honor 10

AI 2.0 Camera

24MP + 16MP rear camera

  • The Honor 10 24MP+16MP dual AI camera recognises 500+ scenarios in 22 categories in real time
  • It can pinpoint the outlines of various surrounding objects, like the sky, plants, people or even a waterfall, and identify their locations instantly
  • This feature is supported by industry-first Semantic Image Segmentation technology, which allows the Honor 10 to identify multiple objects in one single image. These industry-first Honor 10 features apply scene-specific parameters to each photo in real time when taking a picture, making every photo you take a professional shot with just one click 

24MP front camera

  • The Honor 10’s 24MP front camera is your intelligent selfie companion. It supports 3D face recognition, optimises facial details and detects over a hundred facial points to pixel-level accuracy
  • The Honor 10 front camera also supports studio lighting effects with a range of lighting conditions
  • The advanced and precise facial recognition ensures an accurate bokeh, and captures subtle features of everyone’s face, even in a ‘groupie’ shot 

Avant-garde design

Aurora glass, radiance from every angle

  • The process taken to achieve the Honor 10’s finish was a result of world-class industrial techniques and sophisticated engineering processes
  • The Honor 10 glass design is made with 15 layers of 3D glass on the back, which reflects a colourful radiance from every angle, in natural light and shade

Stylish colours designed by The Paris Aesthetics Center

  • Immersed in art history and the digital world, the Honor 10 brings a stunning combination of colors to consumers – the Phantom Blue and Phantom Green[3]
  • These two iconic colours were created at The Paris Aesthetics Center, an international fashion institute for leading design professionals, where the creativity and enthusiasm of Honor engineers and designers came to life

Functional built-in features: Honor FullView and Ultrasonic Fingerprint Sensor Under the Glass

  • The Honor 10 has the industry-first front-placing ultrasonic fingerprint sensor under the glass
  • It also has a 5.84-inch FullView FHD+ screen with a 19:9 bezel-less display and 86% screen-to-body ratio

Upgraded Experience

  • The Honor 10 is powered by an independently built-in NPU processor
  • The 4GB RAM and 64GB/128GB ROM storage gives sufficient space to stock all your exciting moments recorded in galleries, apps and files
  • The Honor 10 also comes with Honor Super Charge[4] 5V/4.5A with the 3,400 mAh (typical value) battery, it can recharge 50% of power within 25 minutes
  • The Honor 10 has the latest EMUI 8.1, an overall upgrade in software function and capability, and features the Easy Talk function, which reduces background noise in a windy environment when you’re talking handsfree and increases the volume of whispers for quiet conversations

With innovative devices which deliver a premium experience at competitive prices, Honor continues to lead the industry in its home market as the number one smartphone e-brand in China, and has achieved 100% growth in overseas markets since its inception.

About Honor

Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.

For more information, please visit Honor online at or follow us on:

[1] Colour, Manufacturing, Finish (CMF) in industrial design

[2] Colour, Manufacturing, Finish (CMF) in industrial design

[3] It is also available in Midnight Black and Glacier Grey.

[4] Based on the testing of Honor’s laboratory.