PRESS RELEASE
March 16 2018, London - Huawei today announced that the Mate 10 Pro won Best Smartphone at the Mobile News Awards, one of the most prestigious awards for the mobile industry. Awarded to the manufacturers who go above and beyond industry expectations, the win bolsters Huawei’s ongoing innovation and leadership in the premium smartphone category.
The Mate 10 Pro is the world’s first AI-powered smartphone, which is enabled by Huawei’s Kirin 970 chipset. By learning over time, its AI capabilities intelligently anticipate how the device will be used and when. Whether it’s pre-loading your favourite apps for the right time, or intelligently adjusting your camera settings to take the perfect photo on the Leica Dual Camera, the Mate 10 Pro offers a seamless mobile experience that enables users to devote more time to the things that matter.
On-device AI also underpins the performance of the Mate 10 Pro; intelligent resourcing of processing power provides 25x better performance and 50x greater energy efficiency, while the 4,000mAh battery offers superior battery life. It’s thanks to these AI-enabled capabilities and industry leading features that the Mate 10 Pro exceeded expectations for its market segment and took the top spot at the Mobile News Awards. The device has been incredibly well received across the globe – with media, influencers and consumers positioning it as a key contender in the flagship space, delivering best in class smartphone capabilities at an accessible price point.
“Today’s smartphone users expect a device that is reliable, inspiring, and personalised to their needs,” said James Jie, Managing Director, Huawei Consumer Business Group, UK & Ireland. “At Huawei, we believe that only AI has the power to do that. That’s why we introduced the Mate 10 Pro – a phone that doesn’t follow, it leads, and disrupts the status quo by enabling people to do and achieve more. Today’s award win is testament to the power and innovation that lies in the Mate 10 Pro, and we look forward to continuing to deliver a superior smartphone experience to more consumers across the globe.”
Huawei’s products and services are available in more than 170 countries and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2017. Sixteen R&D centers have been set up in the United States, Germany, Finland, Sweden, Russia, India and China. Huawei's Consumer BG is one of Huawei's three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei's global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
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