PRESS RELEASE
[LONDON, August 31, 2017] – At the IFA consumer electronics show 2017, Honor, a young, energetic, and trend-setting brand, unveiled its latest color for the recently released flagship Honor 9 – Robin Egg Blue. This new color option pushes the aesthetic boundary of Honor 9 to new heights, building on the previously debuted Glacier Grey. Honor also showcased its industry-leading products, which combine the best in class in terms of aesthetics, functionality, and innovation, namely Honor 9, Honor 8 Pro, and Honor Magic.
The Color of Individuality and Liveliness – Robin Egg Blue for Honor 9
Honor’s product innovation extends far beyond the technology and performance of its smartphones. Its leadership in design and aesthetic philosophy is constantly taking the smartphone industry to the next level.
According to Pantone Color Institute, “when 80% of human experience is filtered through the eyes, we understand that the choice of color is critical.” Committed to offering the greatest mobile phone experience to the young generation, Honor is excited to introduce a brand-new color – Robin Egg Blue – to our global fans and users.
As if reflecting its uniqueness in nature, the color scheme of a robin’s egg has seldom been spotted in smartphone design before. The one-of-a-kind Robin Egg Blue blends well into Honor’s brand spirit and design philosophy. At Honor, we anticipate trends and hence develop cutting-edge products. We also encourage the young to be brave and express themselves, to experiment in life and to play with more possibilities – and to that end we create devices that stand out and help you express your fierce individuality.
A mixture of cool and warm color tones, Robin Egg Blue is also a candy color which embodies liveliness, energy, and youthfulness. A labor of love, the color was custom concocted in a process that took sophisticated toning iterations. Revealed in the Honor 9’s gorgeous 15 layer 3D glass back, it is chic, edgy, and a perfect fit for any young person’s lifestyle.
The Robin Egg Blue Honor 9 is a limited edition special; the pre-sale started in China on August 16 and it will first be available in UK mid-September retailing at £459.99
Honor 9, Honor 8 Pro, and Honor Magic on Full Display
At IFA 2017, Honor showcased its latest industry-leading smartphones and innovation, which resonated strongly with the international audience in attendance.
Honor 9 – Vibrant design that thrusts you into the spotlight
Honor leads the way in the smartphone design revolution, and the Honor 9 launched in June is the latest in its line of modern, innovative designs. The Honor 9`s cutting edge design features a gorgeous 3D curved glass back and exquisite texture creating a metallic aurora glow.
Honor 8 Pro – Maximum performance in a minimalist package
Setting out to push the boundaries on all fronts, the Honor 8 Pro sets the standard in every way – with impressive processing power, long lasting battery life, 5.7-inch Quad HD display, and a dual-lens camera all packed into an impossibly thin 6.97mm body. Furthermore, Honor 8 Pro received the “EISA Consumer Smartphone 2017 – 2018” Award[1]in August. This prestigious award is a strong stamp of approval from the industry – not only for the Honor 8 Pro but also for the Honor brand overall.
Honor Magic – Latest bold step in exploring future technology
Introduced in December 2016, the Honor Magic is packed with disruptive technology set to redefine expectations of smartphones. It is the very first smart device from Honor equipped with artificial intelligence technology, and it marks the first step taken by Honor to explore the future, to bring smartphones closer to truly intelligent devices. Honor Magic provides the young with human-like interactions and on-demand services and information.
“The products displayed at IFA 2017 represent Honor’s commitment of providing the state-of-the-art products to young generations. The Honor 9 is a trend-setter in smartphone design, the Honor 8 Pro is a solid performer and all-rounder, and the Honor Magic represents a bold step in exploring future technology. They were born within theHonor family to meet every aspect of the lifestyle and evolving needs of our young customers,” said George Zhao, President of Honor.
ABOUT HONOR
Honor is the world’s leading smartphone e-brand for digital natives. It is owned by Huawei Technologies Co. Ltd. Honor’s e-commerce channel, vMall, provides customers with the highest grade shopping experience that they expect. At vMall Honor’s community of digital natives can benefit from a unified, official shopping platform and all the best that Honor and Huawei have to offer, along with a number of exciting and exclusive added customer benefits.
ABOUT HUAWEI CONSUMER BUSINESS GROUP
Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China.
Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
