PRESS RELEASE
London, Wednesday 5 April 2017 – Honor, the leading smartphone e-brand for digital natives, has released the Honor 8 Pro (RRP £474.99), the latest addition to the Honor 8 flagship series.
Designed to meet the ambitious and fast-paced lifestyles of today’s digital generation, the new device has been built to deliver the best performance for gaming, streaming and photography. A stand-out capability is its high-density 4.000 mAh batter which works in tandem seamlessly with the latest SmartPower 5.0 technology, providing up to two full days of run-time from a single charge.
The handset packs this power into a beautiful, ultra-thin 6.97mm body, making it one of the slimmest smartphones on the market without compromising on performance. Coming in at 5.7 inches, the size of the QHD resolution screen isn’t compromised either, redefining design in the category.
Users can indulge in full HD VR journeys direct from the handset thanks to a brand new VR cardboard headset inside the smartphone box. Pre-installed onto the device, the Jaunt VR app brings 100s of premium, cinematic virtual reality experiences just a click away.
The Honor 8 Pro utilises the latest chipset, the Kirin 960, featuring eight processor cores (four high-performance Cortex A73 cores clocked at 2.4GHz and four low-power Cortex A53 cores clocked at 1.8 Ghz). This setup improves single-core and multi-core performance by 10% and 18%[1] respectively. Ensuring the Honor 8 Pro maintains this speed over time, Honor has developed the smart file system, which reduces file fragmentation.
The Honor latest handset will run the most demanding games at high-frame rates with minimum lag and dropped frames, even in 3D. Further power enhancements are harnessed with the vast power of the Mali-G71 graphics chip, which supports cutting-edge Vulkan graphics and computes API and boosts graphic performance up to 400%1.
Vulkan enabled GFX units relieve the CPU’s strain, which are normally experienced with OpenGL, raising the device’s graphical and data processing capabilities. In conjunction with the brilliant Quad HD display, games come to life without lag for maximum immersion. The impressive 64 GB internal storage is spacious enough for advanced 3D games and can be expanded via a microSD card by up to 128 GB.
“With the launch of the Honor 8 Pro we set out to push the boundaries on all fronts” said George Zhao, President of Honor. “The handset is the most impressive performing Honor smartphone to date, redefining the large-screen category by wrapping its outstanding features inside an ultra-thin minimalist design. The device is available at a market leading price: performance ratio, with Honor 8 Pro debuting in under £475.”
Wilkin Lee, Sales and Marketing Manager for Honor UK, added: “We know that a big bugbear for smartphone users who live an always-on fast-paced life is often the battery of their device cutting out at a pivotal moment, whether they are reaching the climax of a film, on the verge of completing the top level of a game or capturing a winning shot on holiday. We’re a power reliant generation.
“With the Honor 8 Pro, we’ve gone to great lengths to make sure our users are equipped with the best battery performance so they can make the most of the handset’s other impressive capabilities and maximise online experiences.”
The new EMUI 5.1 system creates a smarter interface, learning from users’ behaviour and habits to minimise lag and ensure applications and files load smoothly. For example, if Facebook is consistently opened at around 8am every day, the system will load the app in the background in advance, cutting down app load times significantly.
The Honor 8 Pro combines cutting-edge hardware and software with its third generation 12-megapixel dual-lens camera. The two lenses work in tandem to deliver the perfect shot - the monochrome lens captures a black-and-white image with incredible depth of detail, while the RGB lens ensures vivid colour reproduction. The camera’s wide aperture range (f/0.95–f/16) delivers DSLR-like depth of field effects, for both photo and video shooting.
The device also supports shooting of 4k videos encoded in the efficient H.265 codec, which produces files twice as small as its predecessor. And EMUI 5.1 introduces Highlights, a new feature co-developed with GoPro that intelligently organises photos by category and automatically generates video stories that are easily customisable.
In line with other handsets in the Honor 8 handset range, the device also offers a wide range of editing tools to give photos and videos a professional edge, eliminating the need for additional apps and computer software.
Honor 8 Pro key specifications:
+ 5.7 inch, 2560 x 1440 Quad HD display, 515 ppi
+ Kirin 960 octa-core (4x 2.4 GHz + 4x 1.8 GHz)
+ 6 GB RAM, 64 GB ROM
+ Android 7 (Nougat)
+ EMUI 5.1
+ 12 MP + 12 MP dual-lens camera
+ USB-OTG
+ 184 grams
The Honor 8 Pro will be available in Navy Blue in the UK at launch, retailing at £474.99. It can be pre-ordered today from Honor’s vMall.eu or purchased from Amazon from Thursday 20 April 2017.
#Honor8Pro #ForTheBrave
ABOUT HONOR
Honor is the world’s leading smartphone e-brand for digital natives. It is owned by Huawei Technologies Co. Ltd. Honor’s e-commerce channel, vMall, provides customers with the highest grade shopping experience that they expect. At vMall Honor’s community of digital natives can benefit from a unified, official shopping platform and all the best that Honor and Huawei have to offer, along with a number of exciting and exclusive added customer benefits.
ABOUT HUAWEI CONSUMER BUSINESS GROUP
Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China.
Huawei Consumer BG is one of Huawei’s three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei’s global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
