PRESS RELEASE
15th January 2015 (London): Turner Broadcasting UK's new general entertainment channel truTV launches today on TVPlayer, the UK's fastest growing over-the-top TV platform.
TVPlayer live streams over 50 popular free-to-air channels across a wide range of devices including PCs, mobiles, tablets and smart TVs. With over one million users TVPlayer offers broadcasters direct access to younger audiences than existing TV platforms, together with advanced analytical information and audience insight to supplement overnight viewing figures provided by BARB.
TruTV, a 24-hour channel, provides a destination for UK viewers to enjoy both original and unscripted programming. The launch of truTV in the UK follows the channel's success in the US where it is watched in 93 million homes. truTV showcases incredible and exciting content which focuses on real people and situations. Highlights include: Container Wars, South Beach Tow, Tattoo Nightmares and Ink Master, as well as new shows The Carbonaro Effect and Total Blackout, premiering next month.
Under the agreement, TVPlayer has licensed multi-platform live streaming rights, together with 7 day catchup across truTV and truTV+1. The programming will be viewable on WiFI, 3G and 4G allowing consumers to access truTV's programming from anywhere in the UK. The live streams will be available from 15th January 2015, with catchup following later in Q.1 this year.
Adam Smith, Founder and CEO of TVPlayer, says, "TVPlayer has seen significant growth through 2014 and we are committed to extending the content offering for our loyal users. truTV is the first of a portfolio of additional channels to be added to TVPlayer this year and we are particularly excited that the content is being made available both live and on demand."
About TVPlayer:
TVPlayer is the fastest growing OTT (Over-the-Top) platform in the UK, which streams live TV across multiple devices from some of the UK's favourite free-to-air broadcasters. TVPlayer offers over 50 channels spanning Entertainment, Kids, News, Music, Desi and Lifestyle. TVPlayer is owned and operated by Simplestream, a leading provider of live streaming and CatchupTV solutions to broadcast and media companies.
About Turner Broadcasting:
Turner Broadcasting System currently broadcasts 76 channels showcasing 18 brands in 23 languages to 125 countries in Europe, the Middle East and Africa. Leading brands include CNN International, Cartoon Network, Boomerang, Cartoonito, Boing, TNT, TCM and Glitz. Committed to innovation and development, its brands are available to audiences across the EMEA region via the web, VOD, DVD, gaming, mobile, merchandising, publishing or emerging platforms. Turner Broadcasting System, Inc, (TBS) is a Time Warner company.
