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Sky Sports digital services enhanced for new football season

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PRESS RELEASE

SKY SPORTS will offer more content, more functionality and more ways for users to enjoy their sport, thanks to enhancements made across its digital services from 12 August.

The upgrades across all apps and skysports.com will be introduced from the start of the new football season and will also include the launch of Sky Sports 5 and a complete redesign. Live streaming of Sky Sports 5 will be available to Sky Sports subscribers across all apps and the website.

Additional features to enhance functionality, content and ways to personalise include:

FOOTBALL SCORE CENTRE - Sky Sports' most popular app will benefit from a new video section, enhanced match coverage including team form, previews, match video and stats, plus a broader set of mobile push notifications for up to four separate teams and individual matches.

SKY SPORTS FOR IPAD APP - The award-winning app will feature a Sky Sports News HQ second-screen experience, with catch-up video and content alongside the live channel and club personalisation for rugby union and rugby league news feeds.

MOBILE APPS - The mobile apps for iPhone and Android, available to all, will now highlight breaking news and include user polls. Live streaming of Sky Sports 5 alongside the other Sky Sports channels is also available for Sky Sports subscribers on iPhone.

SKYSPORTS.COM - The website has been updated with a new design, the addition of Sky Sports 5 as a live streaming channel, and live polls that feed into Sky Sports News HQ coverage to allow users to join the debate across multiple sports.

Director of Sky Sports Digital Media, David Gibbs, said: "We aim to make Sky Sports the destination of choice for sports fans wherever they are - at home or on the go. Therefore we're bringing more content and functionality to all our apps and website with more of the features users love like video content, personalisation, stats, polls, enhanced match coverage and notifications. Ahead of our biggest-ever football season with more of the games that matter in the Barclays Premier League, the Ryder Cup, Formula 1, rugby union and more, Sky Sports customers will be up-to-date wherever they are."

All Sky's digital products are available free of charge to Sky Sports subscribers as part of their subscription. Non-subscribers can purchase access to the Sky Sports for iPad app for £4.99 a month which includes a live round-the-clock stream of Sky Sports News HQ. All other live channels can also be streamed on iPad and iPhone but are restricted to Sky Sports subscribers only.

About Sky

Sky is the UK and Ireland's leading home entertainment and communications company.  Around 40% of all homes have a direct relationship with Sky through its range of TV, broadband and home telephony services.

Sky is the UK's biggest investor in television content, investing more than £2.6 billion a year in channels such as Sky 1, Sky Atlantic, Sky Living, Sky Arts, Sky Sports, Sky Movies and Sky News.   Around two-thirds of Sky's content spend is invested in the UK and Sky is the fastest-growing source of investment in original British programmes.  More than 30 million people watch Sky content each week.

Alongside its commitment to offering customers a greater choice of high-quality content, Sky is a leading innovator.  Customers enjoy total control and flexibility over their favourite TV through Sky+, watch TV on the move through Sky Go, and enjoy the best quality TV experience at home through High Definition and 3D.

Sky distributes its content broadly over several platforms, including satellite, cable, IPTV, mobile and WiFi.  NOW TV, Sky's second consumer brand, builds on the company's leadership in internet TV.  Sky is also the UK's fastest-growing home communications company and favourite ‘triple-play' provider of TV, broadband and home phone.

Sky believes in making a wider contribution to the communities in which it operates by taking positive action on the environment, supporting grassroots sports and increasing access to, and participation in, the arts.  Sky employs 25,000 people, has annual revenues of £7.6 billion and is estimated to support a £6.0 billion contribution to UK GDP.  Sky is listed on the London Stock Exchange (BSY).