PRESS RELEASE
With the nation gearing up to watch the most exciting global football event of the year starting tomorrow, TVPlayer is offering consumers the opportunity to watch the live matches in one place - completely free!
A survey recently conducted by TVPlayer, reveals that that 81% of its respondents will be watching as many live football matches as possible this year. 68% said that they will watch the games at home, with only 18% preferring to watch the matches in the pub. 66% of respondents will be looking to keep up-to-date on the games through various websites and 28% via social media.
The most popular shows on TVPlayer in May included the UEFA Champions League Final, the FA Cup Final Live as well as the World Championship Snooker, which shows the exponential demand for watching live sport on TV across desktop, mobile and tablet.
Marie Ellis, Marketing Manager, says ‘2014 will see a rise in consumers watching the biggest football event of the year live across multiple devices. With the games broadcast throughout the day as well as in the early hours in the morning, TVPlayer offers football fans the chance to watch live matches whether they are at work or even at home in bed.'
Updates to the apps this month include push notifications so that TVPlayer can keep viewers up-to-date on all of the summer highlights, which includes the World Cup, Wimbledon, Royal Ascot, Silverstone, the Commonwealth games and the Tour de France.
Enhanced branding and sponsorship capabilities mean that brands will have additional opportunities to be promoted within the app around top content.
TVPlayer can be downloaded for free via the App Store, Google Play, the Amazon App Store , tvplayer.com and is soon to launch via channel 241 on Freeview. TVPlayer will be rolling out additional channels across its platforms extending its portfolio of content to consumers.
TVPLAYER LAUNCHES AS A TOP FREE APP
* TVPlayer is now the UK's biggest live streaming platform for Internet TV
* Received over 250,000 downloads within 28 days of launching
* Featured in the App store as Best New App
* Reached #1 for Entertainment for both mobile and tablet in the App Store
* Listed as one of the Top 40 Best Android Apps in The Guardian
NEW CHANNELS COMING TO TVPLAYER VIA CHANNEL 241 ON FREEVIEW
* TVPlayer is soon to launch via channel 241 on Freeview, available for compatible Internet-connected Freeview TVs and boxes.
* New multiplatform commercial partnerships have been secured with a number of advertising and sponsorship opportunities available throughout the year.
LIVE TV REIGNS SUPREME
People are still watching the majority of their TV online viewing live, with 88% of viewing in a Q.1 2014 viewed live (source: Thinkbox), with the average person watching an average of 3 hours 54 minutes a day of linear broadcast television in 2014.
Sport dominates live TV viewing as shown in research recently published by Twitter:
* 90% of UK users will watch the football matches
* 87% of those will watch live games on live TV
* 49% of all UK users plan to watch all of the England matches
About TVPlayer:
TVPlayer is an OTT platform which has launched in the UK by Simplestream, which streams live TV across multiple devices from some of the UK's favourite free-to-air broadcasters.
About Simplestream:
Simplestream, founded in 2010, has grown to become a leading provider of multi-platform live streaming and catch-up TV services to broadcast and media companies. Its' Media Manager, Media Hub and Media Player technologies simplify over the top (OTT) video operations and work-flows. Offering a cost-effective SaaS pricing model, Simplestream's services are optimised for the sports, music, news, entertainment and teleshopping sectors. Please go to www.simplestream.com for further information.
