PRESS RELEASE
Sky Go helps relieve the stress of travelling this Christmas
Following the disruption that last year's wintry weather caused to our Christmas travels, the nation is no longer dreaming of a white Christmas. In a recent survey by Sky Go it's no surprise that 37% of people find travelling at Christmas one of the most stressful things about the festive season, second to Christmas shopping (45%) and ahead of cooking Christmas dinner (16.5%).
The research, which was carried out to celebrate the arrival of live and on demand Sky Movies channels on the Sky Go service, reveals that 69% of us spend most of our time visiting friends and family over Christmas and 80% of Brits spend up to 10 hours travelling by car or train to visit loved ones. Most people surveyed (63%) said being delayed when travelling was their biggest bugbear about the festive season. With snow falling across the nation in recent weeks and with more forecast, we can be sure that travelling around at Christmas time will not be easy.
The research also revealed that men and women have very different attitudes towards the stresses of Christmas. Whilst men worry most about busy holiday traffic and train delays more than females. More women worry about Christmas shopping and cooking the Christmas dinner. Women also spend twice as much time wrapping presents (40%) and men spend three times as long going to the pub (15%).
Sky has created the Sky Go Movie Express to help ease festive travel woes for some. The film-inspired themed train celebrates the arrival of live and on demand Sky Movies channels on the Sky Go service, which enables people to watch films on demand whenever and wherever they want.
Ian Lewis, Director of Sky Movies comments "The addition of Sky Movies on demand to Sky Go means customers can enjoy the great selection of films available this Christmas on Sky Movies whenever and wherever they want. We hope the new service will ease journeys across the UK for travellers this Christmas as they sit back and relax to enjoy their favourite movies on the go on their laptop, iPhone or iPad."
The Sky Go Movies Express departs from London Euston station on the morning of the 22nd December and travel to Birmingham New Street. The return journey departs after 7pm on the same day. Tickets are completely free.
For more information on Sky Go visit www.sky.com/skygo.
Research
The research for Sky was carried out by Opinion Matters between 24th November 2011 - 28th November 2011.
Sample: 1000 UK adults
About Sky
Sky operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland, reaching almost 10.3 million homes. Sky continues to break new ground with its own portfolio of channels: Sky 1 combines its commitment to UK production with the best of the US; Sky Arts is the UK's only dedicated arts channel brand; Sky Sports is still raising the bar in sports broadcasting; and Sky News remains a pioneer in television news. Sky also works with dozens of other broadcasters on the satellite platform, online and on mobile. Sky is now leading the UK into the age of high definition television with Sky+HD and launched Europe's first 3DTV channel, Sky 3D last October. The company has also been the UK's fastest-growing broadband and home phone provider over the past four years.
About Sky Go
Sky Go will give customers yet more control and choice over how, when and where they enjoy Sky. Each Sky home will be entitled to register up to two devices, through which they can enjoy access to live channels and selected on-demand content.
On mobile and tablet devices, customers will be able to access all five Sky Sports channels, ESPN and Sky News, with further channels to be added over time.
On laptops and computers customers will be able to access more than 30 live channels, including all five Sky Sports channels, Sky Movies, Sky News, Sky 1, Sky Atlantic, Sky Arts, MTV, Disney, G.O.LD, Nickelodeon, NatGeo, History, Eden and ESPN, supported by an extensive library of on-demand content.
Sky Go will is available to non-Sky TV customers, with monthly subscriptions priced from £15-£40. Sky will also remain available on Xbox and Fetch TV, but will rebrand simply as Sky (currently Sky Player).
About Sky Movies
Sky Movies is Europe's largest in-home movie service providing a fantastic range of movies to its customers. The service provides viewers with over 450 different films a week including 5 premieres every Friday - more than a year before they appear on terrestrial TV.
Offering UK television's widest choice of films, from cult indie cinema to the biggest blockbusters and 550 titles in HD every month, Sky Movies gives customers choice and flexibility over what they watch, when and how - whether on TV, on PC or mobile.
As part of your subscription, Sky Movies is available on demand via Sky Anytime+ which gives customers access to hundreds of additional movies via a broadband connection directly to an enabled Sky+HD box. Sky Movies can also be watched on the move on your laptop, iPad or phone with Sky Go. A host of benefits are available to Sky Movies customers including free tickets to preview screenings across the UK.
For more information visit www.skymovies.com or sky.com
For regular updates check out Sky Movies on Facebook (www.facebook.com/skymovies) and on Twitter (@skymovies_com).
