Virgin Media today unveiled its first High Definition (HD) TV advertising campaign. The new ads showcase Virgin Media’s growing HD line up, including BBC HD, ITV1 HD, ESPN HD, LIVING HD and, soon to launch, Film4 HD. Virgin Media currently offers 12 HD TV channels across sport, entertainment, film, nature and documentaries, all available at no extra monthly fee, alongside hundreds of hours of on demand HD content.
The new ad will air from tomorrow, May 1st, with its first high profile slot during Britain’s Got Talent on ITV1 and ITV1 HD.
The ad opens with a family at home and about to experience High Definition TV from Virgin Media for the first time. Handed the remote control, the son turns on the TV and the living room fills with light as we join a football match in full flow. At the touch of a button the scene changes and the room is filled with penguins. As the remote control is raised once more soldiers crawl across the living room floor and, as a final explosion strikes, the family sits back, awestruck. The ad closes on “Virgin Media. Amazing HD. No extra monthly fee.”
The ads were created by Rainey Kelly Campbell Roalfe/Y&R and directed by Steve Hudson of HungryMan Films.
Ashley Stockwell, executive director of brand and marketing at Virgin Media, said: “As we make HD available to millions of people for no extra fee, our new HD campaign showcases the glorious experience of watching the forthcoming football World Cup, as well as a wide range of entertainment including movies, music, drama and nature in amazing High Definition. We continue to add to our great range of TV content, giving customers a real choice and making Virgin Media the best TV service around.”
Movie blockbusters such as Inglourious Basterds, Star Trek, The Hurt Locker and Transformers: Revenge of the Fallen are available in HD and on demand with Virgin Media’s TV on demand service alongside hit TV series including True Blood and Carnivàle.
The TV ads are part of a multi-million pound media campaign for Virgin Media, which includes TV, print, outdoor, cinema and online.
