Most Exciting Sporting Line-up Ever - Now on Freeview

London, 23rd April 2008: What better time to turn your living room into a spectacular sporting arena with Setanta Sports, the first and only broadcaster of premium sports on digital terrestrial television (Freeview).  Setanta Sports 1, featuring the best of Setanta’s premium live content, is available on Freeview and on the 19th April will broadcast the hugely anticipated Calzaghe v Hopkins fight exclusively live, and from April 18th to June 1st, Setanta has exclusive rights to all 59 games from the inaugural Indian Premier League (IPL) cricket.

In addition, Setanta’s exclusively live line-up on Freeview includes Barclays Premier League and Clydesdale Bank Premier League football, US PGA Tour golf, the Ultimate Fighting Championship (UFC), and from August includes the Community Shield, the FA Cup, England international friendlies and 2010 World Cup away qualifiers involving England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

Getting Setanta on Freeview is quick and easy with Setanta’s range of Freeview subscription packs.  There is a pack to suit individual home viewing needs, including a Setanta iDTV adaptor (CAM) pack for those who already own a digital television with a Freeview tuner, a Hauppauge Freeview PC card pack for owners of a PC with a PC tuner card, a Setanta-enabled Freeview box pack for those with analogue TVs or without a Setanta-enabled Freeview box, and a Setanta viewing card pack for Freeview customers who own a box that already accepts a viewing card.   The Setanta Freeview subscription packs start at rrp £19.99 and are available from major retailers including Comet, Argos, Currys and Tescos.

Setanta Sports costs just £9.99 a month on Freeview, with no annual contract required.  To subscribe, visit: www.setanta.com or call: 08712 10 20 30.

Setanta’s exclusive range of Freeview products include a Setanta branded viewing card, connection and one month’s subscription to Setanta Sports 1 (from Setanta Sports SARL):

Setanta iDTV adaptor (CAM) pack (RRP £45)

For those that already own a digital television with a Freeview tuner.  This CAM - Conditional Access Module – simply plugs into a slot in your TV and allows you to insert your Setanta viewing card.

Hauppauge Freeview PC card pack (RRP £99)

Owners of a PC with a PC tuner card can plug Hauppauge’s pay-TV card reader into their PC to access Setanta content.

Setanta-enabled Freeview box pack (RRP £39.99-£59.99)

There are four Setanta-branded Freeview boxes currently available: Sagem ITD72 Digital; Philips DTR2520; Astratec Digital Terrestrial Receiver and Metronic 441805.  There will also be new Setanta Freeview box packs and digital TV recorders coming to market in the coming months.

Setanta viewing card pack (RRP £19.99)

Freeview customers who own a box that already accepts a viewing card that provides access to Setanta Sports need only obtain a Setanta viewing card pack to start watching great premium sport.