PRESS RELEASE
London, 20 February, 2015: Carphone Warehouse, the largest independent mobile phone retailer in the UK, and RootMetrics, the standard for independent mobile performance measurement, today announced they have teamed up to make it easier for customers to find the perfect mobile contract and network for their needs.
Using data collected by RootMetrics, including through the CoverageMap App, this partnership will allow Carphone Warehouse to offer customers accurate information, independent of the networks, to compare how reliably and quickly the four major network operators are performing in their area.
In-store Carphone Warehouse staff will also be using the RootMetrics CoverageMap App to assist customers. The RootMetrics CoverageMap App combines millions of scientific tests and crowd-sourced samples to provide localised views on UK network performance.
Graham Stapleton, CEO UK and Ireland at Carphone Warehouse, said: "Customers are becoming increasingly more demanding about the quality of their network. In fact, network reliability was cited by 47% of customers as the most important factor when choosing a mobile operator in the recent Enders Analysis UK mobile user survey[1] - this was closely followed by network coverage, which 36% voted the most important factor.
"At Carphone Warehouse, we are extremely proud of our reputation for helping customers to select the perfect deal for them. By working with RootMetrics we are taking affirmative action to give our customers even more in depth analysis, allowing them to make a smarter comparison of the networks before making a choice."
Bill Moore, CEO and President, RootMetrics, said: "This is an important alliance that plays to both companies' strengths. With mobile phone contracts lasting anywhere up to 24 months, choosing the right provider cannot be taken lightly. RootMetrics casts an independent light on the true mobile performance of the UK networks, and, by providing our data directly to Carphone Warehouse customers on the spot, they will be able to make more informed decisions on their mobile provider. "
About Dixons Carphone:
Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 12 countries.
Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.
Dixons Carphone's primary brands include Carphone Warehouse, Currys and PC World in the UK and Ireland, Elkjøp, El Giganten, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of European airports and Phone House in Germany, the Netherlands, Portugal, Spain and Sweden. Our key service brands include Knowhow in the UK, Ireland and the Nordics, Geek Squad in the UK, Ireland and various other European markets.
Business-to-business services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group's existing expertise, operating processes and technology to provide a range of services to businesses.
For more information about Dixons Carphone plc, please visit www.dixonscarphonegroup.com
Follow us on Twitter: @DixonsCarphone
About RootMetrics
RootMetrics is an independent company that, via its website and free smartphone application, provides free, unbiased maps and reports on mobile network performance across the UK.
Using professional testers, RootMetrics measures network coverage, data speeds and call success and failure rates for all of the major operators across all major cities and towns. A free-to-download mobile phone application allows consumers to view coverage near them and upload their own test results whether they are in an area that has been professionally tested or not. All of this information is put into easy-to-read on-line maps giving mobile phone users all the information they need to make informed decisions about the mobile phone company that's right for them.
