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WHITE IS THE NEW BLACK: JABRA UNVEILS WHITE HOT COLOUR SCHEME FOR TWO BEST-SELLING PRODUCTS

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Egham, UK – 24th June 2010 – From the streets of Paris and the catwalks of Milan to the latest gadgets gracing the hands of millions, white is the new colour of choice for both fashion mavens and tech geeks around the world.  The latest white accessory to hit the fashion scene:  Bluetooth devices.  Jabra, the world leader in hands-free headset and in-car speakerphone solutions, has announced that two products – Jabra STONE and Jabra STREET - are now available in white.

“There’s certainly a reason that white is the best-selling car colour year-on-year and that companies like Apple have built an empire around its simplicity,” said Johan Birger, designer, GN Netcom.  “White offers serenity in a world with so much going on around us.  It’s a palate cleanser, yet also a fashion statement.  We hope to answer consumer demand for the trend in white electronics and accessories with these new offerings.”

The following Jabra products are now available in both white and black colour schemes:

  • Jabra STONE headset –Taking the world by storm since it was introduced last year, the Jabra STONE is a revolutionary wireless Bluetooth® headset that combines style, superior sound quality, ease-of-use and portability.  The White STONE will feature the same sleek style and features, once again breaking the mould of what a traditional headset looks like – this time in white. Combining visual appeal with easy-to-use technology, the Jabra STONE has a shape like no other headset on the market, elegantly wrapping behind the ear and eliminating the standard on-face microphone, while still featuring Noise Blackout™ Extreme technology.  The wireless portable charger functions as a compact carrying case that fits into the palm of your hand – simply plug your headset into the charger and power-up whenever and wherever you want. 
  • Jabra STREET (BT3030) – The white Jabra STREET is a stylish dog tag-shaped Bluetooth device that plays music from any enabled device such as mobile phones and Mp3 players.  Remote control your music - play, pause, skip - without touching your mobile device and when a call comes in, the music pauses and the call connects.  Jabra STREET has an operating range up to 33 feet/10 metres, up to 7 hours of music playing, up to 8 hours talk time, and a microphone in the device picks your voice up, loud and clear.  If Jabra STREET doesn’t fit your wardrobe style, keep it in your pocket or use the optional clip to secure it to a belt, bag, or trousers.

The white Jabra STONE will be available from Apple stores from 1st July 2010 with a suggested retail price of £99.99. The white Jabra STREET will be priced at £49.99 and available from www.buyjabra.com.  For more information on Jabra’s line of mobile and office products, visit www.jabra.com.

About GN Netcom

Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions. With around 1,000 employees and sales offices around the world, GN Netcom develops and markets a broad range of wireless headsets and in-car speakerphones for mobile users and both wireless and corded headsets for contact centre and office-based users. GN Netcom’s business activities also include its original equipment manufacturing (OEM) business. GN Netcom is a subsidiary of GN Store Nord A/S.