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JABRA ANNOUNCES INDUSTRY-FIRST GLOBAL ROLLOUT OF PREMIER HANDS-FREE MOBILE APPLICATIONS

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Egham, UK –May 26th, 2010 – GN Netcom, the world leader in innovative headset and speakerphone solutions marketed under the Jabra brand, has announced an industry-first global initiative to support mobile hands-free, voice-enabled applications.  Aimed at enhancing the end user experience, the initiative will enable a wide range of applications including speech-to-text mobile, music and entertainment applications to work with Jabra headsets.  The applications will be hosted on the new Jabra Mobile Experience portal.  The global initiative launched in North America earlier this year and will be rolling out in the EU and other territories around the world later this year.

A new programme aimed at attracting leading developers to create applications, the Jabra Mobile Developer Program, was launched in the North American market in March.  The program provides developers with cutting-edge Jabra technology and resources to create innovative applications.  The four primary areas of focus are games and entertainment, productivity, voice dialing and translation, and GPS services.  The program will rollout globally within 2010.

“Applications have become second nature as a result of the worldwide popularity of the iPhone and other smartphones.  Hands-free mobile applications are a natural next step to extending the hands-free lifestyle experience our Bluetooth devices offer,” said Mogens Elsberg, CEO, GN Netcom.  “Jabra is at the forefront of utilising these compelling applications with our headsets and speakerphones to further engage and enhance the consumer experience.”

The Jabra Mobile Experience portal directs users to the best voice-enabled speech-to-text mobile, music and entertainment applications for their headset.  The portal provides users with a wide variety to choose from when it comes to finding ideal applications for work and play.

About GN Netcom
Through its Jabra brand, GN Netcom is a world leader in innovative headset solutions. With around 850 employees and sales offices around the world, GN Netcom develops, manufactures and markets a broad range of wireless headsets and in-car speakerphones for mobile users and both wireless and corded headsets for contact center and office-based users. GN Netcom’s business activities also include its original equipment manufacturing (OEM) business. GN Netcom is a subsidiary of GN Store Nord A/S.

For more information please visit www.jabra.com