iD Mobile Launches UK’s First Ever Data Back-Up Pot

PRESS RELEASE

• ‘Data Cushion’ gives consumers complete peace of mind with an emergency 10GB of extra 4G data

iD Mobile, the 4G mobile network from Carphone Warehouse, has announced the UK’s first ever ‘Data Cushion’ offer that is available with a wide range of smartphone deals. The aim is to give customers peace of mind as they will automatically receive an emergency pot of 10GB of 4G data which they will be able to access at any point during their 24-month contract.

When a customer runs out of their monthly data allowance, they will automatically start to use the emergency pot of 10GB meaning they will no longer need to buy add-ons or be charged out of bundle rates.

The emergency data pot is equivalent to binge-watching three hours of HD content on Netflix[1]. With the average UK Consumer spending 66 hours a month using data on their smartphone[2], the need for this has never been more prevalent.

Adam Dunlop, General Manager at iD Mobile, comments: “At iD Mobile we are always looking for new ways to meet our customers’ needs and offer genuine value. Data Cushion is a direct result of talking to customers and listening to their worries about increasing data usage and unexpected bills. Data usage is increasing at a phenomenal rate and we know that our customers want the freedom to use their data without the stress of out of bundle charges. Data Cushion is an innovative way to prevent bill shock and provide customers with greater control.” 

What’s more, iD Mobile customers can check their data usage at any time through the iD Mobile app making the full experience simple and easy.  

Extensive research by iD Mobile showed strong customer demand for Data Cushion as it addresses a real pain point. After an initial trial at the start of the year, it has now been rolled out to a wider range of 24-month handset contracts with 2GB data.

iD MOBILE 10GB DATA CUSHION HANDSET DEALS:

Top Data Cushion Deals

The Best of the Rest

For more information, go to: https://www.idmobile.co.uk/data-cushion

Launched in May 2015, iD UK is Carphone Warehouse’s ground-breaking new 4G network. Its flexible 4G plans are amongst some of the best value in the UK. These range from great value SIM Only deals, to plans that include the very latest flagship smartphones.

iD UK is built around its customers, and puts them firmly in control – they can cap their monthly spend, roll over unused data to the next month, and even roam in 29 countries at no extra cost. iD UK customers can manage their account online or by using the free iD UK smartphone app, where they can buy add-ons, and view their usage whilst they’re on the move. iD UK runs on the Three network.

About Dixons Carphone

Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in eleven countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Dixons Carphone's primary brands include Carphone Warehouse, CurrysPCWorld and Simplifydigital in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phonehouse, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain. Our key service brands include Knowhow in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services (including honeyBee software products), PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group's existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone was voted ‘Retailer of the Year’ at the Retail Week Awards 2016.

[1] Netflix

[2] ComScore Mobile Metrix, August 2016