PRESS RELEASE
Compatible with Google Street View Content Standard, LG’s New G5-Friendly Camera Aims to be Foundation for 360-Degree Mobile Ecosystem
LONDON, 3rd March, 2016 — With the announcement of the LG 360 CAM at Mobile World Congress last week, LG Electronics (LG) expects to see an increase in interest in creating and sharing 360-degree visual content using mobile devices. With the introduction of affordable, consumer-friendly devices such as the upcoming LG 360 CAM and the G5 smartphone, creating and sharing 360-degree content will be as easy as pressing a button.
While many phones and point-and-shoot cameras have a panorama mode, 360-degree spherical images and videos take visuals even further by including everything in the scene, including the ground and the sky. With its compact, portable size and high-resolution images, the LG 360 CAM is one of the first imaging devices to take advantage of the growing trend of 360-degree content creation. In fact, this is the first camera from a smartphone manufacturer to be optimised for Google Street View with its support for the Google-backed Open Spherical Camera (OSC) API.
With the free Google Street View app installed on their iOS or Android smartphones, LG 360 CAM owners will be able to easily capture, upload and share their 360-degree content directly from their phones without having to convert or process their files into the appropriate format, a time-consuming process. LG 360 CAM features three embedded microphones and supports 5.1 channel surround sound recording. It is equipped with an internal battery with a capacity of 1,200mAh allowing for up to 70 minutes of video recording. With its microSD card slot, the camera can be extended to a maximum of 2TB.
“This announcement of the LG 360 CAM means a lot to over 500 million Street View users and all who love to create and share 360-degree content,” said Charles Armstrong, Product Manager of Google Street View. “With its capability to create 16MP images, the LG 360 CAM will be the most preferable choice for anyone to join in the fun of 360-degree content.”
“Until recently, creating 360-degree images and videos required expensive and heavy equipment out of the reach of everyday consumers,” said Kim Hong-joo Kim, Vice President and Head of product planning at LG Mobile Communications Company. “LG 360 CAM will enable users to create their own content easily and share them freely in a way that nurtures a new mobile ecosystem within the LG Playground.”
Key Specifications:
- Camera: 13MP Sensor x 2 (output pixel count 16MP)
- Capture Modes: 360-degree Spherical / 180-degree Hemispherical
- Size: 40 x 97 x 25mm (without cap)
- Weight: 76.7g (without cap)
- Sound: Microphone x 3 / 5.1 Channel Sound Recording
- Battery: 1,200mAh
- Memory: microSD (up to 2TB)
- Connectivity: Wi-Fi / Bluetooth
- Colour: Silver
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximising inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com/UK.
