* Motorola study shows that 45 per cent of European viewers are watching TV programmes online
* The end of the couch potato? TV set becoming the entertainment centre of the home
Basingstoke, UK – Thursday 3rd May 2007 - Eastenders for breakfast, Desperate Housewives at lunch time and Breakfast News at bedtime - the internet is feeding telly addicts' habits. A new study revealed today by Motorola highlights that almost half of Europe is already watching television on the internet and using their TV set for a lot more than viewing programmes.
The study* of 2500 broadband users in UK, France, Germany, Italy and Spain, pinpoints that 45 per cent of European viewers are already watching TV online. French telly addicts are the most demanding, with 59 per cent choosing to watch their favourite shows via the web. Italians and Brits come in second and third respectively, whilst German viewers remain most bound to schedules set by TV broadcasters with only 33 per cent catching shows online.
* Research conducted independently by StrategyOne
The function of the TV as we know it – the 'static box in the corner of the living room' – is also dwindling. European viewers are now, on average, plugging three products into the TV set, with nearly a third of all viewers attaching a digital camera to download and view photos. Not only are we plugging more things into the TV, but we'll be using it for more than viewing too: 45 per cent of European viewers expect to be making video calls via their home TVs by the time the 2012 Olympics begin.
"These results show that viewers across Europe are no longer satisfied with fitting into schedules dictated by broadcasters and are turning to the choice and flexibility offered by TV over the internet," says Karl Elliott, Marketing Director for EMEA within Motorola's Connected Home Solutions division. "We are witnessing a nation of citizen schedulers who are in control of their entertainment, allowing them to decide not only what they watch, but exactly how and when they want to watch it."
Other statistics underlined viewers' desires for freedom of choice when watching TV:
* 35 per cent of viewers want to pause, fast forward or rewind live TV
Motorola's IPTV set-top-boxes deliver television and entertainment via the internet, allowing viewers to dictate exactly when watch they their programmes, whilst allowing them to move it from the traditional television set to portable devices such as mobile phones or portable media players "Our products are giving consumers a fundamentally new entertainment experience: Users can enjoy their photos, video, television, music and the internet via a single familiar device," says Elliott. "Your faithful television has become the doorway to entertainment in your home; the most recognisable living-room feature is becoming one of the most important means of communication."
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit http://www.Motorola.com.
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