PRESS RELEASE
Tokyo, Japan, May 7, 2010-Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of the new GXR camera unit RICOH LENS P10 28-300 mm F3.5-5.6 VC*1. Featuring a high-magnification 10.7x (28-300 mm) optical wide-angle zoom and high-speed continuous shooting of RAW still images at about 5 frames/second*2, this camera unit has a back-illuminated CMOS sensor and an advanced noise reduction function.
The Image processing engine Smooth Imaging Engine IV and the high-speed image processing capabilities of the CMOS sensor combine to enhance image quality and expand dynamic range. The 10.7x optical zoom expands image-creation possibilities from wide-angle through telephoto. The RAW mode high-speed continuous shooting at about 5 frames/second enables the photographer to catch the desired scene. And the noise reduction function and back-illuminated CMOS sensor together give high imaging performance in low-light shooting.
Also included are a 1280 × 720 pixel HD movie function, the dynamic range double shot mode function, a macro function capable of close-up shooting at 1 cm, and many other enhanced functions for diverse and effortless enjoyment of shooting from 28 mm wide-angle to 300 mm telephoto.
For this model, there are two package types available. The product name "RICOH LENS P10 28-300 mm F3.5-5.6 VC" refers to just the camera unit by itself. Product name "GXR+P10 KIT" refers to the GXR body and the RICOH LENS P10 28-300 mm F3.5-5.6 VC camera unit packaged together.
The Ricoh Lens P10 will be available at SRP £249.99 inc
