Osaka, Japan– Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category of the 2010 Winter Games, today launched the song “Shall Be Done” with diva Sarah Brightman at Panasonic’s Olympic Pavilion at LiveCity Yaletown, official celebration site of the 2010 Winter Games.
Launched on the world stage, “Shall Be Done” is Panasonic’s innovative means of reaching out to the global community with its corporate philosophy and vision. The song lyrics reflect the spirit of Panasonic’s ‘ideas for life’ brand platform and will be incorporated in creative across all its marketing channels, including online, advertising and events.
“The song clearly shows Panasonic’s spirit, emphasizing the value we place on new ideas and caring for the future. It made perfect sense for us to launch the song to the world at the 2010 Winter Games,” said Takumi Kajisha, Managing Executive Officer of Corporate Communications at Panasonic. “I’m so proud to perform ‘Shall Be Done.’ The lyrics are moving and powerful, and the song captures Panasonic’s commitment to sustainability for future generations, which is a value I support,” said Sarah Brightman about the new song.
Over the past three decades, Sarah Brightman has distinguished herself as the world's biggest selling soprano of all time, with worldwide sales of more than 26 million albums and over two million DVDs. She has received more than 150 gold and platinum awards in 34 countries and played to more than 700,000 people on her last world tour alone.
Brightman is a pioneer in transcending and melding mainstream musical genres, from pop and Broadway showstoppers to operatic and classical arias. She is the inspiration behind such stage hits as Phantom of the Opera and Requiem, which were written in her honor by Andrew Lloyd Webber, and her unique crossover style has helped pave the way for now high-profile singers such as Andrea Bocelli, Il Divo and Josh Groban.
Panasonic has been an Official Worldwide Olympic Partner since the 1988 Winter Games held in Calgary, Alberta. Over the years, the company has developed new broadcast and television technologies such as digital video recording and digital high definition TV broadcast. For the 2010 Winter Games, Panasonic has designed and constructed twin full HD 3D theatres, housed in the Panasonic Pavilion at the LiveCity Yaletown site in David Lam Park. Open February 12 to 28 from 11 am to 11 pm daily, the theatres will screen high definition, 3D video of the 2010 Opening Ceremonies, highlights footage of the 2010 Games, as well as the video of Sarah Brightman performing “Shall Be Done”.
Official Worldwide Olympic Partner
Panasonic is proud to support the Olympic movement—aimed at promoting world peace through sports—as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category for more than 20 years since The Olympic Partner (TOP) Program commenced at the Calgary Olympic Winter Games in 1988. Under the slogan "Sharing the Passion," Panasonic contributes to the success of the Olympic Games through its technology. In 2007 Panasonic renewed the partnership with the International Olympic Committee through the 2016 Olympic Games in Rio de Janeiro.