CREATIVE LAUNCHES THE ULTRA-COMPACT MP3 PLAYER AND
VERSATILE USB STORAGE DEVICE, ALL IN ONE No software or cables needed for easy
drag-and-drop file sharing
Creative (NASDAQ: CREAF), the worldwide leader in
digital entertainment products for users of the personal computer and the
Internet, announces its smallest and most radical MP3 player yet, the Creative
MuVo(tm). Small enough to fit on a key ring, yet also able to act as a USB
storage device, the 64MB Creative MuVo holds an amazing 2 hours of WMA music or
an hour of MP3 music at 128kbps. It will be available from the end of August and
priced at £99.99 including VAT.
The ultra-sleek MuVo consists of two modules, and it's
incredibly easy to use. Users just slide it apart and plug the MuVo Memory(tm)
module directly into the USB port on a PC. It's immediately recognised by
Windows as removable storage and no cables are needed to download content: users
just drag and drop their music, photographs or data files in Windows Explorer.
Perfect for MP3 and WMA music, sharing digital image
files with friends and family, and for exchanging business presentation and
document files. To turn it into a super high-quality MP3 player, just slide the
MuVo back together, plug-in the earbuds provided, and enjoy crystal-clear music
playback. The MuVo can play for up to 12 hours on just one tiny AAA battery.
"People will love the MuVo for its size and style alone,
but its list of features is what's really incredible," says Geraldine Lee, brand
manager for MP3 Players with Creative Labs Europe. "It genuinely leverages the
concepts of convenience, user-focus, and of ease of use, connecting directly via
USB for uploads without cables and being recognised by the PC as a hard disk for
simple drag and drop of files - data as well as music.
"That's why it's an indispensable device for personal
data backup and transfer as well as music enjoyment," she adds. "It breaks new
ground in usability and relevance, too, because it is genuinely small and light,
weighing around 28 grams (less than an ounce) and measuring 75x35x13mm (around
2.87x1.38x0.63 inches).
"What's more it's tough, sporty and is ready to use
under Windows* without special software," she adds. "Imagine jogging with an MP3
player that's so small and so light you almost forget it's there, except for the
astonishing sound quality. This is how we designed the MuVo. It can be worn like
a necklace, and it never skips tracks because of its tough, solid state
construction.
"Finally," she states, "all the buttons for play, stop
and to skip tracks are really easy to access, so users can have music at their
fingertips. It's a great personal entertainment and data transfer companion but
the truth is, it's so small and light and looks so cool that people will want to
have it with them all the time."
*No drivers required for Microsoft Windows 2000/ME/XP.
USB drivers for Windows 98/98SE provided in the bundled CD and on
www.nomadworld.com/downloads.
