CREATIVE SHOWCASE NEW PRODUCTS LIVE!
Creative Joins Virgin IE on Stand 364 in the Game-On Zone at Live! 2001
Creative (Nasdaq: CREAF) the worldwide leader in digital entertainment
products for the personal computer and the Internet, is preparing to
showcase a whole range of groundbreaking products at Live! 2001, including
their new range of soundcards, speakers and webcams.
Live! 2001 is due to take place on 21st- 23rd September 2001 at the NEC in
Birmingham and is the UK's biggest consumer electronics event. Creative
will be one of over 100 exhibitors with a variety of products being
showcased including DVDs, TVs, Videos, hi-fi's, home entertainment, Internet
solutions, computer games, WAP mobiles and all things digital.
Sharing stand 364 in the 'Game - On' Zone with Virgin IE, Creative will be
using "Codename Outbreak," a pulse raising first person PC shoot-em-up
to
demonstrate the capabilities of Creative's latest gaming hardware. This
will be brought to life using the recently launched Sound Blaster®
Audigy(tm) line of PC audio cards which is powered by the new Audigy
processor, giving four times the processing power of any previous Creative
audio processor.
The Inspire 5300, Creative's top of the range 5.1 solution will be only one
of four of Creative's new range of speakers that will be showing at the
event. There will also be the opportunity to trial their Playstation
specific PS2000 speakers on the nearby Playstation2 machines, listen to the
awesome power of the Megaworks speakers, and test out the Cambridge
SoundWorks 320 and FPS1600.
Several senior representatives from Creative will be at the event to
demonstrate the new hardware which will also include the soon to be launched
high end detachable webcam product, PC-Cam 300. This new webcam will offer
extra functionality, advanced optical design and even greater versatility.
Steve Hollow comments, "The Live! show attracts our target demographic
audience and gives us the opportunity to showcase our exciting new products
and receive direct feedback from our customers. We also get the chance to
put our new products to the test before they even hit the shelves!"
Live! 2001 will be packed with talks, competitions, and hands-on
demonstrations of the latest technology. For more information about Live!
2001 visit www.livexpo.co.uk
About Creative Labs:
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment
products for the personal computer and the Internet. Famous for its Sound
Blaster and for launching the multimedia revolution, Creative is now driving
digital entertainment on the PC platform with products like its highly
acclaimed D.A.P Jukebox. The company's innovative hardware, proprietary
technology, applications and services leverage the Internet, enabling
consumers to experience high-quality digital entertainment -- anytime,
anywhere.
Founded in 1981, Creative Technology's corporate headquarters are based in
Singapore, with its European head office based in the UK. Creative Labs
Europe was established in 1993 to capture a bigger share of the growing
European Market potential. A fully fledged European operation was put in
place by General Manager, Michael Sullivan, with headquarters in Berkshire,
UK. Creative Labs Europe has grown nine-fold in the past three years with
subsidiaries in France, Spain, Portugal, Italy, Germany, UK, Benelux,
Denmark, Sweden and Poland. Creative's European Operations and Technical
Centre (EOTC) facility was officially opened on 19 July 1995 in Dublin,
Ireland. The EOTC acts as the central hub to Creative Labs' fast growing
European business, providing an efficient localised and customised product
supply for the European market and customer support to complement the
subsidiaries' activities in the several countries. The European operation
currently employs around 570 staff.
For further information, visit www.europe.creative.com
