Berlin, Germany 30th October, 2008. - Teufel, Europe’s leading direct seller of loudspeaker systems is delighted to announce its launch into the UK market. This innovative brand is bringing its extensive range of audio products direct to the UK consumer and will offer a wide variety of speaker solutions from entry level 5.1 systems to high end THX solutions that will cater for the true audiophile, as well as many specialised multimedia products designed to suit PCs, Macs and iPods.
In response to the growing demand for their systems throughout Europe, Teufel have decided to officially launch their loudspeaker brand direct into the UK. With their Design and Research and Development teams based in Germany, they plan to roll out their complete product range following substantial interest from consumers in the UK buying via their German website. The direct selling model has proved extremely successful in Germany, resulting in the brand becoming one of the top manufacturers for loudspeakers.
With the growing demand for value for money in consumer electronics, traditional stores have seen a downturn in trade that has led to both independent and national store closures. However, buying direct from the manufacturer online offers consumers a modern, convenient alternative to the high street.
The business is based around providing customers with:
- Exceptional service and warranty
- Product range to suit every budget
- Factory Direct Sales – lower prices
- In home trial period
- Eight week return period
- Hassle free customer service and support pre and post sales
Thorsten Reuber, Managing Director at Lautsprecher Teufel GmbH, commented “German brands have a reputation for designing high quality products. We have been working in this sector since 1979 and what we have learnt is that the direct selling model is a successful strategy for our product. Our product range has developed significantly over the last few years; we are now well placed to offer a solution to suit every budget. The UK’s passion and heritage for music backed by our exceptional customer service and warranties means we expect this to be a very successful launch.”
The new launch signals the group’s intention to give UK consumers the chance to experience exceptional sound in homes across the country. Andreas Maschlanka, Sales and Marketing Director said “I see many people going online to buy music systems that suit their lifestyle. Whether Mac, PC, iPod or Home Cinema we have a product to match their needs. With the current economic climate, it’s now a fact that people are spending more time at home with their friends and family. The Teufel business model enables them to entertain at home and experience incredible sound quality at a fraction of the price and fill a gap in the market”.
Teufel was the first German company to launch loudspeakers with the renowned THX licence recognised internationally as a seal of quality in the home cinema sector. The award winning brand brings a pedigree and heritage of designing incredible products extremely fair priced. In addition when a consumer comes into contact with a Teufel representative, their customer care offering and knowledge is reflective in both their pre and post sales service.
For further information please visit www.teufel.eu
