Panasonic, the leading brand by which Matsushita Electric Industrial Co., Ltd. is known, will unveil its latest digital audio visual products and technologies at the IFA 2008 Consumer Electronics Exhibition to be held in Berlin from August 29 to September 3. As connectivity between High Definition TV and other audio visual products is further enhanced, a whole variety of new features and lifestyle conveniences can be realized, making the viewing experience more real than ever before. Panasonic will showcase these products and technologies at its booth in Hall 5.2 a/b.

Under the theme of Living in High Definition, Panasonic will unveil its latest cutting-edge products equipped with the newest High Definition technologies. To illustrate the benefits that connectivity in High Definition can provide to consumers, the Panasonic booth with its multi-media features, was designed to create the ideal atmosphere to showcase present and future networking technologies.

Corporate Stage: The Panasonic HD World
Panasonic proudly presents its next-generation concept of Living in High Definition in an electrifying performance by LiveLab — six New York artists dancing to a modern hip-hop motif alongside a wall of three 180-inch screens. Originally brought together by Panasonic, the dancers will highlight the growing number of products that can be linked to VIERA Plasma Televisions. Visitors will also see the future vision of Panasonic, based on the idea that its plasma televisions will be the center of home entertainment. Plus, the performance visualizes how Panasonic is contributing to a new world of environment-friendly products that help increase higher energy efficiency. There will be seven performances daily beginning at 11AM.

Revolutionary Plasma Technologies
In the VIERA area, Panasonic will be unveiling several new plasma innovations, including a 42-inch panel with double efficiency technology that halves energy consumption while maintaining the same brightness, a new ultra-thin 50-inch Plasma display measuring just 24.7mm and the world’s largest 150-inch advanced High Definition Plasma Screen. Visitors can also see the full line-up of VIERA Plasma and LCD televisions, from 26-inch screen size to the 103-inch model.

Latest Digital Still Cameras and HD Camcorder Innovations
In the LUMIX and HD Camcorder area, Panasonic will display its latest additions to LUMIX digital still camera line-up including the Lumix LX3, a new compact camera with full manual operation for creative picture composition. Panasonic will also exhibit the SD100 and HS100, two new HD Camcorders with a 3MOS sensor system. A limited number of digital still cameras and camcorders will be available on a rental basis for those visitors interested in trying out the new features.

Home Cinema Systems in Europe
The Home AV area will include Blu-ray home cinema systems where you can experience Blu-ray quality images through 7.1 channel surround sound on a 103 inch Plasma television.

90 Years of Product and Technological Leadership
Celebrating its 90th anniversary this year, Panasonic will display some of the products and technologies from its history that made the company the innovator it is today. Besides its technological leadership, social values have been important to Panasonic since its foundation in 1918. Examples of its social and environmental commitment throughout the world can be found.

For more information on Panasonic at IFA 2008, please visit www.panasonic.net/exhibition/.