Cunning Plantronics
We can all remember the first time we saw someone walking down the street, apparently talking to themselves, and dismissed them as a nutter before realising there were in fact having a phone conversation via a Bluetooth headset.
The relative maturity of the Bluetooth headset market means the products themselves have become quite commoditised, with vendors struggling to differentiate their products and persuade consumers to consider factors other than price when considering a purchase.
Plantronics is one of the biggest Bluetooth headset vendors. In our latest HEXUS.TalkingShop we speak to its mobile marketing manager Stuart Bradshaw to get a snapshot of the Bluetooth headset market and an introduction to Plantronics itself.
Bradshaw walks us through some of Plantronics' latest offerings, explaining the trade-offs you have to make when choosing a product. We discuss the business opportunities presented by the growth of the smartphone market and the image problem Bluetooth headsets still have in many markets.
