Super telco
Everything Everywhere - the modestly named result of the combination of Orange UK and T-Mobile UK - has announced the first fruit of its coupling for end-users - access to both networks at once.
From 5 October the 30m combined customer base of the two mobile companies will be have the opportunity to access both networks without any extra cost. Business users will be contacted by Orange, but Orange consumers need to register their interest here, and T-Mobile ones here.
"Until now, the industry has been working in a single network environment," said Everything Everywhere CEO Tom Alexander.
"We have a vision of a ‘multinet' world where the consumer will be able to access what they want, when they want, at the touch of a button. It will all be possible due to a complex system of interweaving multiple networks, bringing mobile, Wi-Fi and fixed technologies together to act as a super network."
Once registered, the other network will act as a back-up should the mobile phone user - and this includes PAYG - lose signal on their main network.
There's not much else to say; the Orange press release persisted with the kind of breathless, evangelical fervour that seems to be the norm from this new company. Suffice it to say: it has big plans.