Orange and T-Mobile reveal the scale of their ambition

Ubiquitous omnipotence

Orange and T-Mobile have announced the name of their UK joint venture will be ‘Everything Everywhere'. We would've loved to be in the marketing brainstorming session that came up with that name.

"How about ‘Phonezilla'?"

"No - too geeky - and we want to be about more than phones."

"OK, what about Everything Mobile, or Communication Everywhere?"

"They still feel too limited."

"Sod it then: ‘Everything In The Whole World Ever'!"

"Now we're getting somewhere..."

Clearly the two companies want to stress the benefits that come from them combining into the UK's biggest phone operator. "Together, we are Britain's biggest communications company, with over 30 million customers," said Tom Alexander, the chief exec of EE.

"We are Everything Everywhere - it's our name, our vision, and our ambition - and we run two of the UK's biggest brands Orange and T-Mobile. It's our vision to give our customers instant access to everything everywhere, opening up a world of endless possibilities."

Yes Tom, we get the point.

Here are some of the details of the joint venture:

• Orange and T-Mobile will continue to compete as distinct brands.
• The aim is to combine the two networks, which should offer customers of either better coverage, while creating efficiencies that may or may not be passed on to customers.
• The company will explore new markets such as mobile advertising and mobile commerce
• Employees
  Orange: 11,626
  T-Mobile: 4,896
• Number of Retail Stores
  Orange: 420
  T-Mobile: 293
• Registered office
  Hatfield, Hertfordshire
• Customer numbers

all figures correct as of March 31 2010 and do not include wholesale or partner network customer bases

It's interesting that, despite Orange clearly being the senior partner in this joint venture, the HQ will be T-Mobile's base in Hatfield. We guess it's just more geographically convenient.