Spec, etc
Apparently there will be some kind of beachy scene recreated at each of the venues, which appear to be computer retailers.
You can get your photo taken at one of these or you can just send a beach-themed photo of yourself to seashell@asus.co.uk and they'll upload it to the site for you.
We don't know who devised this unique launch strategy, but we'd like to try some of whatever they were on when they did it.
The Seashell will be available to buy from tomorrow, apparently, costing around £379.
Here's the spec as shown on the ASUS press release: