GAME and Overclockers UK have hammered out a mutually beneficial arranement which will see powerful pre-built gaming PC systems sold in GAME stores in the UK. It is hoped that the exclusive range of Overclockers UK systems available will make PC gaming more accessible, reports Forbes Magazine.
Popular UK high street video games and consoles retailer GAME will sell Overclockers UK PCs plus PC components and accessories in a specially branded area of its stores. Beyond the off-the-peg gaming PC offerings customers will be able to pick from Overclockers' choice selection of gaming PC upgrades. These come in addition to the GAME range of over 3,000 digital PC products. Illustrating the depth of the partnership GAME's range of PC products and accessories will also be available on the Overclockers UK website. Before its collaboration with GAME, Overclockers UK's only physical presence was its Newcastle-Under-Lyme store.
More gaming PCs in UK bricks and mortar stores can only be a good thing to increase competition with the limited other options available to people shuffling around malls and town centres. Increasing the new gaming PC range's accessibility GAME will include Overclockers UK products in their trade-in, finance and reward schemes.
Forbes says that the first two GAME stores with interactive Overclockers UK areas are located in Manchester's Trafford Centre and in Basingstoke. In the stores "customers will be able to experience the latest PC gaming technology in store as well as receive technical advice and support from in-store experts," says the magazine. More Overclockers UK integrated stores will follow in the coming weeks.
GAME stores scheduled to stock Overclockers UK PC hardware:
- Basingstoke Unit 15, Festival Place, Basingstoke, Hampshire, RG21 7BE
- Bournemouth Castle Point Unit 21, Castle Point Shopping Centre, Bournemouth, BH8 9UZ
- Cardiff 5 Grand Arcade, St Davids 2 Centre, Cardiff, CF10 2ER
- Chester 46 Forgate Street, Chester, Cheshire, CH1 1HA
- Glasgow - Braehead Unit 57 Braehead Shopping Centre, Kings Inch Rd, Glasgow, G51 4BP
- Gloucester Unit 8b Market Way, Eastgate Shopping Centre, Gloucester, GL1 1QH
- Metro Centre - Gateshead Unit 23 A, Metro centre NE11 9YG
- Portsmouth 226 Commercial Road, Portsmouth, Hampshire, PO1 1HG
- Teeside Park Unit 4b Teeside Park, Stockton, TS17 7BW
- Trafford Centre - Manchester Unit L29, 46 Peel Avenue, Trafford Centre, Manchester, M17 8DF