facebook rss twitter

Dixons stores rebranding inspired by HEXUS?

by Willy Deeplung on 5 April 2006, 11:26

Tags: DSG International (LON:DXNS)

Quick Link: HEXUS.net/qafed

Add to My Vault: x

Dixons SGI to follow where HEXUS.net has gone before?



HEXUS.bean of the morning is that - seemingly in-line with the UK’s most pioneering on-line publication HEXUS.net - Dixons Stores Group International is reportedly set to rebrand all of its 190 high-street shops as ‘Currys.digital’...

During 2004 HEXUS introduced a number of brands including: HEXUS.beans, HEXUS.gaming, HEXUS.lifestyle, HEXUS.afterburner, HEXUS.blogz, HEXUS.hotpot, HEXUS Right2Reply, HEXUS.winners and trust.HEXUS.net

When we heard of DSG’s intention to rebrand its stores as Currys.digital, you can see why, knowing that some people at DSG seem to carefully read HEXUS content, we thought: that’s, er, ‘odd’…

Apparently much to the concern of a sweet gal in its legal department, who helpfully informed us that DSG was a very big company – though who repeatedly refused to be quoted on the record - last year HEXUS exclusively broke the news that DSG’s ‘PC World Component Centre’ was set to close. And of course it did.

All stories come true in the end… at least they do at HEXUS…



HEXUS Forums :: 5 Comments

Login with Forum Account

Don't have an account? Register today!
That rates pretty highly on the list of crap names.
Caged
That rates pretty highly on the list of crap names.
ya… my take too… anyone for a Curry composed of binaries?

but i guess that like ‘Daisy Duke’, rebranding as ‘Dixons.digital’, would've brought to mind the initials double D (DD)… and i can understand that such an operation probably wouldn't want to advertise itself as big tits…

i guess… :rolleyes:
Gah it sounds like one of those turn of the century style .dotcom names urgh.
LOL gettting a name which is associated with high street ridiculous price on to the Net is the last thing you could do to ruin it =))
Actually, their prices aren't so silly any more, sure some things are a bit more expensive than an online only store, but quite often, a lot of it isn't, it entirely depends on what you're after.

If anything else they're worth having around to simply be able to walk into the shop and see what the product looks like in the flesh :)