Dixons SGI to follow where HEXUS.net has gone before?
HEXUS.bean of the morning is that - seemingly in-line with the UK’s most pioneering on-line publication HEXUS.net - Dixons Stores Group International is reportedly set to rebrand all of its 190 high-street shops as ‘Currys.digital’...
During 2004 HEXUS introduced a number of brands including: HEXUS.beans, HEXUS.gaming, HEXUS.lifestyle, HEXUS.afterburner, HEXUS.blogz, HEXUS.hotpot, HEXUS Right2Reply, HEXUS.winners and trust.HEXUS.net
When we heard of DSG’s intention to rebrand its stores as Currys.digital, you can see why, knowing that some people at DSG seem to carefully read HEXUS content, we thought: that’s, er, ‘odd’…
Apparently much to the concern of a sweet gal in its legal department, who helpfully informed us that DSG was a very big company – though who repeatedly refused to be quoted on the record - last year HEXUS exclusively broke the news that DSG’s ‘PC World Component Centre’ was set to close. And of course it did.
All stories come true in the end… at least they do at HEXUS…