Cookies crumble
From 25 May, the EU has dictated that users must give consent for websites to track them, prompting a big cookie shake-up.
Of course cookies are currently widely used to help users find sites they frequent regularly, while websites use them to track visitors and tailor ads to people's personal preferences.
However, all this could change from 25 May when a European law comes into force that says web users must give ‘explicit consent' to being tracked via cookies, The BBC reported.
Businesses are reportedly being encouraged to work out ways they will get consent ahead of the European e-Privacy directive so they can keep using cookies.
Apparently the cookie changes are designed to protect privacy and limit the extent that firms can tap into behavioural advertising. The directive reportedly says that users must be informed about what information is stored in cookies and also told why they see particular adverts.
While the directive will not affect cookies used to log what people have put in online shopping baskets, it is thought some more forgetful people might have problems signing in to certain services as the directive will impact on cookies used to remember login details.
After 25 May it will be interesting to note whether users see lots more pop-up windows and boxes asking them for permission to collect data.
The Department for Culture, Media and Sport (DCMS) is believed to be busy drawing up the steps businesses will have to go through to comply with the law, with technical solutions not due to be ready by 25 May.
Ed Vaizey, minister for Culture, Communications and the Creative Industries, reportedly said he realises the delay will "cause uncertainty for businesses and consumers.
"Therefore we do not expect the Information Commissioner's Office (ICO) to take enforcement action in the short term against businesses and organisations as they work out how to address their use of cookies," he reportedly added.
Information Commissioner Christopher Graham has apparently warned businesses not to rest on their laurels because of the government delay.
"My message is that this is not your 'get out of jail free' card," he apparently added.
