Social super hero
Warner Bros. and Facebook have joined hands allowing movie fans to rent movies through the social networking site. They might soon run a trial of the program that might offer movies for sale or rental through its fan pages on Facebook.
To start off with, you might be able to use your Facebook currency to digitally rent The Dark Knight on its fan page. Facebook fans could rent a movie for 30 Facebook Credits or $3, for a two-day period. You can also pause and resume play whenever you want over the 48 hours. Watching the movie doesn't mean you can't do the usual ‘Facebook-ing.' You can still post comments, check updates and interact with friends.
"Facebook has become a daily destination for hundreds of millions of people," said Thomas Gewecke, president of Warner Bros. Digital Distribution. "Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world's largest social network."
Combining social networking and entertainment, the move makes for an interesting twist to the video on demand market. The trial will currently run only in the U.S., and additional titles will be added on a regular basis over the coming months, Warner Bros. said, having also recently launched the app edition of The Dark Knight for iOS.