Yippee yahoo
Yahoo! has reportedly revealed a cunning three year plan designed to make it cool again.
The company released details of an ambitious programme to restore its cool factor including more frequent product upgrades to some of its best-known services like Yahoo! Mail, Venture Beat reported.
The firm's chief products officer, Blake Irving admitted Yahoo! faces a challenge in ‘brining back cool' and said it will have to move faster than it has been.
Irving reportedly said the firm will update its products in shorter cycles (arguably Apple-style) instead of going quiet for ages then revealing a super product that was designed to ‘boil the ocean'. Unlike before, he said the revamped products will also share a single vision too.
Former Microsoft exec, Raymie Stata, now CTO at Yahoo! reportedly said the company has been working on a shiny new infrastructure to house all its products to enable ‘rapid iteration' relating to user data.
He told the publication if the plan succeeds, "Yahoo in three years is a global series of Web experiences across a variety of different devices."
The once web giant is said to aim to boost the number of logged-in visitors to its products from 50 percent to 100 percent.
Yahoo! will also reportedly be launching a bunch of products over the coming months including a faster, more intuitive version of Yahoo! Mail that integrates with Facebook and Twitter, plus a makeover for its Yahoo! Search with boosted news and entertainment search content. It is also believed that an iPad app is in the pipeline.
