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Google ramps up Chrome marketing

by Scott Bicheno on 11 May 2009, 10:21

Tags: Google (NASDAQ:GOOG)

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Brower wars part 2

Internet search giant Google has tended to succeed at whatever its puts its hand to, but breaking into the web browser sector may be proving one step too far.

Chrome, the browser launched by Google last September, was well received initially. However, Google has announced a widespread TV ad campaign, saying: "We're excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome."

Apparently Google's Japanese operation created a ‘fun' video, which demonstrated how simple the interface on Chrome is, and released it on YouTube.

The video (below) has over two million views so Google has decided to stick it on regular TV. It's quite fun but apart from generating awareness, it's not too clear what Google's trying to achieve with it. Is the interface on other browsers so much more cluttered? We'd like to know what you think in the discussion forums.


HEXUS Forums :: 4 Comments

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The music is from Perplexity if my memory serves me correctly…
I like Google Chrome a lot, but problem is it doesn't work with everything. Selling items on eBay is a pain with chrome, plug ins don't always work.

I think there are too many browsers already and people and developers can't be bothered with anyone when the rest all generally work well…
Google Chrome is awesome (especially the dev releases), but while it works with most websites there are still a few places where you have to fall back to FF or IE. However, it is soooo much faster and easier to use than the other 2 and I for one look forward to widepread support from web devlopers and a “proper” release.
I was forced into installing it when I downloaded Google Earth (Google are almost on the list along with Apple and Adobe for this).

Tried it on Google Maps and I have to admit it is fast, and as much as I hate to admit it, does a far better job of Maps than Opera (you can't drag and drop your route with Opera).

Not going to stop using Opera though.