On Friday Microsoft posted a series of Apple iPhone 5S/5C ‘design process brainstorming’ videos on its Windows Phone YouTube channel only to remove them a few hours later. Though seven videos were originally published, a series entitled “A fly on the wall in Cupertino?” only one of them remains, as a viewer with foresight decided to save it locally and upload it to another YouTube account. The reason for the video series removal was that they were not “well-received,” reports PCMag.
Having just watched through the only surviving iPhone design parody video from Microsoft’s Windows Phone YouTube channel, I am happy that the other six have been scrubbed from history and passed away to digital heaven. The #timetoswitch video that remains, embedded above, concentrates on excerpts from imagined iPhone design brainstorming sessions in which two eager employees offer up lots of chintzy colour ideas, and talk about the new plastic casing to Messrs Cook and Ive.
The new Apple iPhone 5C and iPhone 5S were revealed at the Apple Cupertino HQ last Tuesday. Many people, Wall Street analysts included, thought overall that innovation was rather thin on the ground and that the iPhone 5C was particularly expensive for a product which is supposed to beat a pathway to large scale adoption in China. However it looks like Microsoft’s latest #timetoswitch video assault has definitely failed to make capital of such widely held perceptions.
TNW reports that Microsoft has now released an official statement regarding the video series publishing and subsequent removal; “The video was intended to be a light-hearted poke at our friends from Cupertino. But it was off the mark, and we’ve decided to pull it down.”