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Apple Mac enterprise surge proves durable

by Scott Bicheno on 23 May 2011, 09:48

Tags: Apple (NASDAQ:AAPL)

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Mac daddy

Further scrutiny of Apple's latest quarterly earnings by an analyst and covered by Apple Insider reveals Mac sales continue to surge in the enterprise sector.

Charlie Wolf from Needham & co thought a spike in corporate Mac sales in the previous quarter might have been a one-off, but the latest quarter revealed this is probably a more durable trend. "Mac shipments in the business market grew at a torrid 66.0% pace, an order of magnitude higher than the 4.5% shipment growth rate of the business market," he wrote.

These figures come as no great surprise, given that Apple massively out-performed the rest of the PC market in Western Europe last quarter. What growth there is in the PC sector is coming from enterprise these days, with consumers cowed by the enduring economic lull and dissuaded from buying entry-level PCs by the lure of mobile devices.

The story estimates Mac sales to now represent three percent of all PC business sales, which is the highest proportion since 1997, when Macs were Apple's sole focus.

A lot of this surge has to be attributable to the ‘halo effect' from Apple's mobile devices - especially the iPhone and iPad - which are bringing the Apple brand to the attention of execs everywhere. If they already own an Apple mobile device, and are happy with it, that may serve as all the endorsement of the Apple brand they need.

 



HEXUS Forums :: 6 Comments

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This is logical really given that Apple have the most to gain from the enterprise market. All of the PC makers are at saturation point already.
Loads of the Linux sysadmin guys at my last place were getting new Macbook Pros over new Dell enterprise laptops. so it's not really all that surprising.
I know that GE Healthcare having been replacing some of their Dells with Macs. The iMacs are still the most polished all in ones IMHO.

However,on another note GE bought up Amersham Biosciences and have now basically laid off most of their UK workers and transferred the jobs to the US.

b0redom
Loads of the Linux sysadmin guys at my last place were getting new Macbook Pros over new Dell enterprise laptops. so it's not really all that surprising.

Out of interest were these their personal laptops or the work ones??
Yeah, I'd expect them to go with Lenovo's or some other vendor who picks Linux-friendly hardware.
CAT-THE-FIFTH
Out of interest were these their personal laptops or the work ones??

Work ones. TBH the Dells work seamlessly with any of the Linux distros I chucked at it, I just prefer OSX as a desktop environment, and it seems most of the other techies I was working with did too.

Whatever your view of OSX/Linux/Windows, you can't deny that the current gen of MBPs are really well designed and put together.