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Apple breaks into top 5 UK PC vendors

by Scott Bicheno on 8 February 2011, 17:50

Tags: Apple (NASDAQ:AAPL), Gartner (NYSE:IT)

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Selectively skint

In the latest study of the Western European PC market from Gartner, one fact stood out above all others: Apple is one of the top five UK PC vendors for the first time.

This is especially ironic, and galling, for the other PC OEMs because a big reason for the decline in PC sales will be the increasing use of mobile devices as computing tools. And who has pioneered that? Apple, of course.

So as well as damaging the whole PC market, Apple is taking an increasing share of what's left. That's got to smart.

Of course it's not all the fault of smartphones and tablets. A downturn in the PC market had been predicted long before it became clear that the iPad was going to be a success. But if everyone's so worried about money, why is Apple is selling more Macs than ever?

"2011 will be a defining year for the consumer device market," Meike Escherich, principal analyst at Gartner. "Vendors and service providers will have to rethink how they retain customers and attract new ones if they want to survive in this highly competitive environment."

Here are the figures for the whole of Western Europe.

Western Europe: PC Vendor Unit Shipment Estimates for 4Q10 (Thousands of Units)

 

Vendor

4Q10 Shipments

4Q10 Market Share (%)

4Q09 Shipments

4Q09 Market Share (%)

4Q09-4Q10Growth (%)

HP

4,287

22.1

4,310

21.2

-0.5

Acer

4,041

20.8

4,673

23.0

-13.5

Dell

1,899

9.8

2,004

9.9

-5.3

Asus

1,850

9.5

1,631

8.0

13.5

Apple

1,203

6.2

1,062

5.2

13.3

Others

6,118

31.6

6,611

32.7

-7.5

Total

19,398

100.0

20,291

100.0

-4.4

Note: Data includes desk-based PCs and mobile PCs. Media tablets are excluded.
Source: Gartner (February 2011)

In the UK, Apple's entry into the top five was apparently fuelled by demand for the new MacBook Air. Despite this, Gartner blamed the falls on people feeling skint. "Uncertain economic factors and unemployment influenced consumers to delay or be conservative with discretionary spending," said Ranjit Atwal of Gartner. It seems people can always find money for Apple products.

United Kingdom: PC Vendor Unit Shipment Estimates for 4Q10 (Thousands of Units)

Vendor

4Q10 Shipments

4Q10 Market Share (%)

4Q09 Shipments

4Q09 Market Share (%)

4Q09-4Q10 Growth (%)

HP

847

23.1

712

18.9

19.0

Acer

610

16.7

721

19.1

-15.3

Dell

601

16.4

620

16.5

-3.0

Toshiba

313

8.5

391

10.4

-20.0

Apple

228

6.2

202

5.4

12.9

Others

1,065

29.1

1,120

29.7

-5.0

Total

3,664

100.0

3,766

100.0

-2.7

Note: Data includes desk-based PCs and mobile PCs. Media tablets are excluded.
Source: Gartner (February 2011)

 



HEXUS Forums :: 3 Comments

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Not surprised really, their retail model is superb for targeting the general public.

If your average joe wants a new PC laptop they go to PC World and are met with 6 aisles of various laptops, all different makes, models, specs, prices and as soon as you touch one you have an assistant asking you what you want.. what CPU (i3/i5/i7), how much RAM, what HDD etc - They Don't Know !!! and most of the time neither do the assistants !!!

If they go into the Apple shop they greeted by a space filled with all the different machines in setups they may use and can go and play for ages without being hassled… plus the choice is effectively between the Air, the Std MacBook, and the Pro, in either S/M/L screen size… if you do ask for help they ask questions like “What do you want to do with it ?” and they know how they work to demonstrate them - simples.

It's a bit like the Ikea retail model for furniture, putting the furniture into simulated spaces to show how it works and letting people explore in their own way/time.

I think it's also part of the reason why the iPhone is so successful and so annoying that the other mobile phone retailers haven't understood… if Apple launch an iPhone and I want to see if it's any good I can go to an Apple store the day after launch and there will be 20-30 of them to play with, actual phones, with live SIM cards in… If HTC launch a new phone it will be 3 weeks before most of the retailers have a plastic box painted to look like the handset, and no one will have a “live” handset for you to play with before you commit to using it daily for the next 2 years… :rant:
Yes, I think you have something with the “Lack of choice being good”. At least for many buyers - they are bewildered by choice in a PC shop,
mikerr
Yes, I think you have something with the “Lack of choice being good”. At least for many buyers - they are bewildered by choice in a PC shop,

Exactly - the people that need the choice, like me can have it if they need it - I ordered my Macbook Pro over the phone and specified the CPU, RAM, HDD speed, and screen treatment for my requirements, I have no need for the shop.

The general populous like to go in and see it, prod it, poke it and be able to ask someone who knows how it works and can show them. It's all the same OS and application set, and that's what the staff sell as much as the hardware, which is much less confusing for non-techies.