EMEA focus
Looking at Europe, Middle East and Africa, (EMEA), PC shipments for Q2 2010 totalled 24.1m, an increase of 21,6 percent from Q2 2009, buoyed by strong laptop and netbook demand across the regions.
"For the second consecutive quarter the EMEA PC market exhibited double-digit growth, signalling continued strength of the EMEA PC market despite uncertain economic conditions," said Ranjit Atwal, principal research analyst at Gartner.
Central Europe remained the fastest growing area followed by Western Europe. The IDC said the region broadly met expectations despite poor exchange rates and escalating public debt.
"Mature markets enjoyed sustained renewals, while emerging markets benefited from recovery and a more favourable year-on-year comparison versus substantial market contraction one year ago," according to the report. The IDC is expected to release a more detailed report on the EMEA next week.
Preliminary EMEA PC Vendor Unit Shipment Estimates for 2Q10 (Thousands of Units)
|
|
2Q10 Shipments |
2Q10 Market Share (%) |
2Q09 Shipments |
2Q09 Market Share (%) |
2Q09-2Q10 Growth (%) |
|
Acer |
5,141 |
21.3 |
3,749 |
18.9 |
37.1 |
|
HP |
4,750 |
19.7 |
4,122 |
20.8 |
15.2 |
|
Dell |
2,218 |
9.2 |
2,002 |
10.1 |
10.8 |
|
Asus |
2,054 |
8.5 |
1,045 |
5.3 |
96.5 |
|
Toshiba |
1,371 |
5.7 |
1,117 |
5.6 |
22.8 |
|
Others |
8,566 |
35.5 |
7,789 |
39.3 |
10.0 |
|
Total |
24,099 |
100.0 |
19,824 |
100.0 |
21.6 |
Note: Data includes desk-based PCs and mobile PCs.
Source: Gartner (July 2010)
Interestingly the sale of netbooks was a hot topic across most markets.
Gartner's Atwal said: "We expected the share of mini-notebooks to decline but they sustained 20 percent of the total mobile PC market, indicating their permanent presence in the PC market in EMEA."
In the US, where PC shipments surpassed 17.9 million units in the second quarter of 2010, a 16 percent increase from the same period last year, netbook growth slowed to about 20 percent, compared to a healthier 70 percent in the last two quarters, indicating they are entering a mature growth stage, according to Gartner.
Kitagawa said: "Surging popularity of Apple's iPad temporarily cannibalized mini-notebooks, as well as consumer notebook sales to some degree. It is not certain at this stage if the cannibalization will continue with the current price point of media tablets."
