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Nvidia Founders Edition cards made for 'design problem solving'

by Mark Tyson on 30 September 2016, 12:02

Tags: NVIDIA (NASDAQ:NVDA), MSI, ASUSTeK (TPE:2357), Gigabyte (TPE:2376)

Quick Link: HEXUS.net/qac7hg

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Nvidia kicked off a controversial program when it launched the first Pascal GPU based graphics cards earlier this year, with the GeForce GTX 1080 Founders Edition. Selling its own branded cards ahead of the lucrative early launch period for third parties, featuring an attractive long-awaited next generation GPU, could be construed as taking the cream off the top of the market. However, in a report carried by Taiwan's DigiTimes earlier this week, Nvidia CEO Jen-Hsun Huang denied that his company was competing with its graphics card partners.

This summer Nvidia graphics card partners have been concerned about the amount of time that Founders Editions are exlusively available for before they are allowed to launch their own designs based upon the same next gen Pascal GPUs. However, the Nvidia CEO is reported to have insisted that his company "will not step into own-brand graphics card sales". Nvidia Founders Edition cards are produced "purely to solve problems in graphics card design," is the official company line.

Technology behind the Founders Edition cards and findings from its first month of exclusivity are shared with Nvidia partners, noted Huang, allowing them to make improvements and changes to better suit their target markets. It's hard to deny that the best profits from a long-awaited next-gen product occur around launch time but we have seen some more patient and sober PC enthusiasts on HEXUS forums regularly repeat: 'wait to see the third party versions of this graphics card before buying'.

In another news nugget, in the same DigiTimes report, apparently Nvidia has started to ship its GTX 1050 based graphics cards and vendors will start to announce related products in late October.

HEXUS Forums :: 12 Comments

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By design, does he mean where you fold up your account balance into a paper aeroplane?
It's not competing with it's AIB partners, it's just taking market share from them. Completely different…..

So, nVidia are telling FE owners “You paid extra for a sub-standard beta product”

I would have stuck with “Limited exclusivity for early profit returns”.
I don't see any explanation of the problem he it solves?
I don't see any explanation of the problem he it solves?

Nvidia ran out of money for the gold plated Geraniums in their HQ.