HIS, which specialises in high-end graphics cards based on AMD/ATI GPUs, has chosen memory specialist distributor M2M to represent it to the UK channel.
The appointment of M2M is part of an expansion of European operations by HIS as it attempts to capitalise on the popularity of AMD's 4800 series of GPUs.
"HIS products are unique within the market and highly sought after by enthusiasts", said Maggie Zaboura, who heads up Northern European sales for HIS. "In M2M, we have found a specialist distributor with strong technical knowledge and great relationships with the most important resellers and system integrators."
Being traditionally a memory specialist distie, M2M might seem like a strange choice of partner for a graphics AIB, but M2M is going through a period of expansion itself and is looking to diversify its offering. Additionally, we understand that HIS was won over by M2M's personal way of doing business.
"We have been analysing the graphics market for some time, specifically looking for a top brand with a clear proposition, strong USPs and a determination to increase market share. All of which we have found with HIS," said Hitesh Kothary, sales and marketing manager at M2M.
"The high-end, quality proposition that HIS offers, fits in perfectly within M2M's company and product strategy. Working closely with HIS, we will deliver a quality product with a clear value add for our customers''.